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7 link ideas for brainstorming and writing new content pieces

It’s always a great moment when, as a link-building newbie, you learn how you can look at content and create an idea from it. The idea could be creation of something completely new, or just realizing how you can create greater benefit by adding some resource to it. Link building can be an exciting and dangerous venture; sometimes this happens simultaneously. When the creativity fails and you’re wondering how best to go about link building, this article provides a few tips you can brainstorm about with your team to end up with quality organic links for your site, by simple examination of content alone.

Brainstorming sessions for links ideas

Here are a few pointers for how you can go about this:

• Make contact with the site you are interested in being linked back from and direct them towards the resource/content of interest. If you have time, it would be preferable to work a relationship first. However, you can just be forthright and ask for a link politely, if that’s your style.

• The links directing to the new content can be tweeted, including a copy of the Twitter account belonging to the originating company so that they know you drew inspiration from them.

• Make contact with critics and respected commentators within your field. You can connect through social media and then point them towards your content when the time feels right. • You can also include a link to the originator’s content in your own piece, but this isn’t a must.

Link ideas that can be implemented in most sites:

1. Create a checklist that can be downloaded, containing information about related subjects. You can ask these sites to offer links to your content from their Recommended Links segment.

2. If you are writing about a particular subject and it requires further reading on a separate webpage, you can create this content yourself and then direct readers towards the same.

3. You can also create a webpage with an ask-and-answer scheme, so that users can ask their questions and get answers depending on some predetermined scheme. Request related sites to link to your page on their Recommended Links segments.

4. If you need users to accomplish a certain task related to the information you’re providing, you can create a link to a page that offers a tutorial for the same. For instance, if you need them to build something, provide a page with instructions on how to do it.

5. Create a video for the same idea above, with demonstrations related to the content topic you’ve written about.

6. Create content that provides fertile ground for organic link building – these could be videos, articles, blog posts, tutorials, case studies and other information related to your field. You can then direct sites to look in and link back to you.

7. If you had dated content e.g. “Top SEO news for 2014” or you see the same in another site, you can write about what’s relevant today, and then link to this on your own site. Alternatively, if it is in another site, contact the author and find out if they’re interested in linking to your updated content.


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