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Self Capacitive Sensing Brings Touch to Large-Screen Products

By Ian Crosby, Sales & Marketing Director, and Dr. Andrew Morrison, Technical Director, Zytronic

The widespread adoption of projected capacitive (p-cap) touch sensing has contributed to one of the largest consumer electronics revolutions in recent years. As devices such as smartphones and tablets have proliferated, so a durable, sensitive touch-enabled user interface has become an almost mandatory feature for product designers in every field.

The vast majority of these devices are now based around a p-cap sensor, driving a phenomenal growth rate in this part of the touchscreen sector. Figures from leading industry analyst DisplaySearch show that, though still relatively new, p-cap has rapidly risen to become the most widely used touch sensing technology in the global market, overtaking the long established and increasingly commoditized resistive sensing technology.

This fast uptake has been driven by a compelling feature set, including an effectively unlimited lifespan conferred by a resistant all-glass surface, edge-to-edge design capability (with no requirement for bezels) and high levels of sensitivity. However, as original equipment manufacturers (OEMs) seek to incorporate touch interactivity with a similar style and performance outside the portable consumer domain, there becomes a realization that touch screens which satisfy different set of design criteria are required.

Two choices of technology

OEMs can choose between two distinct types of p-cap touch sensing methodologies. The most common now, is mutual capacitance. This uses two separate conductive layers, one of which contains the sensing cells through which the position of the touch event can be identified, while the other has the driving cells through which an electrical signal passes. The cells are usually interlocking and each is connected to the control electronics. When the screen is touched, there is an alteration of the charge held within the local electric field, reducing the mutual capacitance built up between the two layers. This alteration is picked up by the cells in the sensing layer. Detection algorithms within the controller electronics determine the individual cells with the greatest change in charge, and output a corresponding X-Y co-ordinate to the host system.

The second “flavor” of p-cap sensing uses the principle of self-capacitance. In contrast to mutual capacitance, this technique employs a separated X-Y grid of open ended conductive lines connected to a controller containing the detection algorithms. The charge held on the lines is altered by human body capacitance, as the user’s finger comes closer to the touchscreen surface. The X and Y lines with the peak change in charge are detected and the touch co-ordinate is output to the PC.

There are a number of reasons behind the adoption of the mutual capacitance approach in consumer electronics. The technology is particularly capable of providing multi-touch functionality assuming sufficient cell density and controller IC power is available. The high density of individually connected cells makes it possible to gather and interpret the large amounts of touch data required to separate multiple independent touches.

However, conventional mutual capacitive screens can suffer major drawbacks when a designer attempts to move to larger form factors. In order to accurately track multiple touch points, the controller must capture data from each of the small individual cells. The bigger the screen, the larger the amount of information that need to be captured. Eventually the size of the data set becomes overwhelming. In practical terms once the touch display size reaches 15 inches (approx. 380 mm), the number of cell intersections that must be connected to and monitored by the controller becomes a major challenge. The increased complexity in the control electronics and connectivity also adds to the bill of materials and increases the required integration time and effort.

For those weighing between mutual and self-capacitive techniques, practical manufacturing issues also take on increasing importance as display size grows. Mutual capacitance solutions are generally based on a matrix of cells made of Indium Tin Oxide (ITO), a conductive, near-transparent material that is deposited and patterned on glass or film using a semiconductor-style photolithographic manufacturing process. ITO is widely used in applications requiring mass produced, small touch displays (such as portable consumer electronic devices), where the volume-friendly production process is a plus. However, if volumes are lower (and this often goes hand in hand with larger screen sizes such as those used in public, self-service applications for example ), the relative inflexibility of the ITO process and the high one-off cost of photo masks become more problematic.

Finally, in addition to manufacturing complexity and cost, there is a question of touch performance to be considered. For all its benefits, ITO has a relatively high resistivity. This means that as the display area increases, and the distance between cell and controller grows, the signal to noise ratio decreases rapidly, resulting in progressively lower touch sensitivity and in the worst case an inoperable device.

A self-capacitive alternative

Zytronic’s proprietary Projected Capacitive Technology (PCT™) is a self-capacitive system that has been proven in deployments all over the world in the last 10 years, particularly in situations where larger screen size is required. Based on an X-Y matrix of micro-fine capacitors, embedded within a laminated glass substrate, PCT uses frequency modulation to detect minute capacitance changes within the conductive tracks.

A key attribute of this technology is its high sensitivity. It can detect a touch through very thick overlays, protective glass and even heavily gloved hands and therefore has an unsurpassed level of Z-axis sensitivity and control. This makes it eminently suitable for industrial and public access applications, and even for outdoor use. Because PCT requires unique detection algorithms running within the control electronics, Zytronic has also developed its own touch controller hardware and firmware, designed specifically to work with its PCT sensors. The latest controller  will output two separate touch co-ordinates, making it capable of supporting most gesture recognition and multi-touch software.

Two variants of PCT sensors are currently available. An ITO-based solution suits higher volume applications that require a rugged interface with a relatively small screen size, such as white goods and industrial vehicle telematics. Although this senses in the self-capacitive style, it uses the same basic manufacturing processes as mutual capacitive sensors designed for consumer electronic applications. For large format and lower volume applications, a solution based on copper is offered. Here, the capacitive matrix within the sensors is made of 10 micron diameter copper electrodes. One advantage of this material is its extremely low resistivity (10 times less than ITO) allowing touch detection without noticeable degradation of sensitivity, even on screens larger than 80 inches.  Another advantage of using copper electrodes is that they can be deposited directly onto the rear glass surface without the need for photo masks – this means that new designs can be quickly created, tested and manufactured with minimal effort.

Furthermore, the ductility of copper means it can also be applied onto curved planes. Microsoft ® Corporation made good use of this capability when developing a touchscreen for its Envisioning Lab (at the corporation’s global headquarters in Redmond, WA). A wrap-around ZYBRID® touch sensor was supplied for its conceptual 10 display multi-monitor workstation, called the Spatial Desk, operated through a single PCT touch-enabled surface and used to demonstrate the latest Microsoft technologies to key customers.

With a choice of materials and of mutual or self-capacitive sensing p-cap methodologies, OEM interface designers have a toolkit at their disposal that allows them to create a touch screen for any application, depending upon factors such as the deployment environment, touch performance, physical screen size and volume required.

An example of an unusual application solved by p-cap sensing occurred when advanced user interface specialist Sunvision Technology was asked to create interactive dining tables for exclusive Taipei restaurant Mojo. For this project, it was necessary to make the wooden tables touch sensitive. This required a technology with extremely high levels of Z-axis sensitivity and the capability to detect touch through the wooden surface of the dining table. With this challenging brief, Sunvision chose to embed Zytronic’s 22-inch ZYBRID PCT sensors behind each table top, linking each to a computer-controlled projector mounted above the table presenting interactive menus on the touch-enabled surface. With the touch sensors hidden from view, when coupled with software specifically written for Mojo by Sunvision, diners are now able to interact with projected images, scrolling through dining options, placing orders, playing games and messaging diners at other tables.


The ability of PCT to enable far larger screens than can be realized using conventional mutual capacitance alternatives is demonstrated by its increasing use by digital signage specialists such as Infinitus. Here a 65-inch version of the ultra-rugged ZYTOUCH® product was specified for the iMotion® high-definition digital signage systems designed for use in outdoor, public environments (such as ski resorts, plazas and amusement parks).

Design engineers in a broad range of markets outside of consumer electronics, are increasingly keen to adopt similar levels of touch interactivity already enjoyed in  the latest hand held tablets and smart phones. In the process, the limitations of conventional mutual capacitance techniques become apparent. The nature of the materials used and their manufacturing processes (with resulting economies of scale) normally employed in the production of mutual capacitive p-cap screens mean they will probably remain best suited to small format, high volume designs.

In more demanding, ruggedized applications, which require volume flexibility and large form-factors, alternative approaches are essential. As a result, p-cap sensors derived from advanced self capacitance sensing such as PCT are likely to remain at the forefront of such applications as industrial controls, self-service terminals and medical devices. This technology is already delivering touch interaction in products that simply would not have been possible using other methodologies and has the potential to enable further innovation in the future.

The continued improvement in p-cap controller ICs coupled with sensor developments using printable conductive inks and nano-materials are likely to extend the capability and use of this versatile touch technology family further still.


Zytronic Develop Beta Working Solution to Support TUIO Protocol

We are pleased to announce that we have recently completed the development of an open source module that can convert our controller output data into TUIO (Tangible User Interface Object) data. TUIO is an open framework used by multi touch application developers that defines a common protocol and API for tangible multi touch surfaces.

Image source:

Our beta working solution will support TUIO protocol for our ZXY100 and ZXY200 multi-touch controllers. This server allows our customers to send the TUIO ‘cursor’ events from a Zytronic touch screen to a TUIO client application. (TUIO ‘object’ events are not recognised in these servers).

Now here’s the techy part…

The TUIO protocol brings some significant advantages to customers:

- Re-use of existing TUIO client software without modification

- IP (Ethernet/WiFi) connectivity between the controlling touch-surface and the application

The servers use the reference C++ code from the website to manage the UDP/IP communications.

One server was developed on Windows 7 with Microsoft Visual Studio 2010 and should be compatible with Windows 8. It receives touch events through the ‘WM_TOUCH’ events arriving to the full-screen application GUI.

The Linux server is built with standard Gnu tools. It takes events from the kernel’s ‘/dev/input/eventX’ interface. There is no GUI required.

These servers are available in source code format for our customers to explore and employ in their projects as they deem appropriate.

Zytronic holds a copyright on the code, but customers are free to use and share the code under the terms of the ### Gnu Public License v2/3“

NOTE: We are not claiming to have the ability to detect the generic TUIO objects/images that can be placed onto the surface of a touchscreen (as used in camera based solutions) but we do support the TUIO interface protocol.

Please contact Zytronic directly to receive more information on this latest development or a copy of the source code license.


How Digital Tablets Can Help Your Business Work Smarter

Adding up current 2013 gross shipments of digital tablets from all manufactures, the tablet market has quickly grown to be about the same size as the currently shrinking PC market. The tablet market is also witnessing rapid growth of desirable performance, useful features and handy apps, yet pricing remains attractive. This is potentially good news for businesses that are looking to fulfill their agendas with these practical devices for digital signage.

Many short or long term business objectives can be achieved using digital signage applications, which properly programmed, can bring greater efficiency, enhanced customer experience and potential cost savings for

• restaurant menus and ordering • conference room management • interactive kiosks in retail or service centers • POS signage • shelf talkers

Sam Ruggles, business solutions manager for an Android-powered digital door sign system, recently noted, “A key benefit of using digital tablets for door signs comes from the reduction of labor redundancies by automatically updating and displaying event and scheduling information using existing data.”

Ruggles makes reference to the networkability of digital tablets. Networkability provides access to databases of popular event management software (EMS) programs, such as, Microsoft Exchange Server/Outlook, Dean Evans EMS or MICROS Opera PMS, which gives digital tablets an instant source of vital event information to display at key locations for conference, meeting and training rooms—all automatically. This minimizes scheduling conflicts and participant confusion, empowering staff to do their jobs with greater effectiveness without putting more effort into it.

Just as we see with any digital device, there are a myriad of options and features that may or may not be useful in a business setting. That’s why it is important to consider selecting first a digital tablet vendor before splurging and buying a zillion units that may not fit your application.

A business should look for a vendor that is skilled at creating either Android or iOS apps that can be designed and customized to meet specific needs. Moreover, this vendor should know how to properly network the device, and if necessary, write coding to achieve system integration. This is a vital key to making digital tablets work smarter for your business.

Besides expert programming to interface tablets to existing databases, EMS, PMS and POS systems, a valued tablet vendor can also provide mounting devices that keep the digital tablets secured in a public environment. These mounting devices can secure tablets on walls, shelves, counters, and most recently, on stand-alone pedestals that create quasi-kiosk applications.

Another value-add from a competent vendor would involve the selection process for tablet hardware that best suits the needs of your business. Some tablets come with nifty ports that can enable system installers to plug in P-o-E (Power-over-Ethernet) to simplify the installation. Other useful features may include high resolutions screens and mini USB ports. Some features like cameras and docks, which are handy for consumers, only add cost and weight for business applications that may not require these features.

The fact is, there are endless ways digital tablets can help fulfill business agendas. The key to making this product work for you is finding a vendor that scales to your needs, has the expertise to program custom apps, and can properly integrate the hardware into a system for a winning solution.

Adtraxion Systems launches OPS-compliant digital signage player

Adtraxion Systems recently announced a new digital signage player, the Adtraxion Om Player. The Adtraxion Om Player is a small OPS-compliant digital signage player, which can be easily slid into OPS-compliant displays. It perfectly combines superior graphics performance with clean, all-in-one integration for a wide range of digital signage applications where reliability is key. To guarantee reliability and ongoing performance, Adtraxion Systems once again partnered with Advantech to develop this new model.

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Zytronic Touchscreens Facilitate Upgrade of Intelligent Presentation Systems 

PCT™ takes centre stage in latest iteration of ILS’s e-podium offering.

Zytronic’s durable and customisable touch sensors, utilising the company’s proprietary Projected Capacitive Technology (PCT™), are being applied to an ever broader spectrum of industry sectors. One of the company’s latest projects has been with Netherlands based Intelligent Lectern Systems (ILS), a leading developer of audio-visual presentation tools, where a highly customised PCT-based sensor has been developed for incorporation into the next generation of ILS products.

Designed for the auditoriums of academic establishments or the boardrooms of large corporations around the world, the ILS 22G e-podium is an attractive conferencing/presentation system consisting of a sleek, stylish all-in-one console of aluminium construction. It has a 22 inch touch enabled display with a surrounding extended touch zone incorporating a number of source controls, short-cut keys, a full QWERTY keyboard and an annotation pad. These combine to create a stunning 31 inch multifunctional touch area. The e-podium’s advanced human computer interface (HCI) is designed to be intuitive to use, so that minimal training is required.

A custom designed and printed ZYBRID touch sensor was developed for the ILS 22G - delivering the touch interaction needed with both a high degree of accuracy and rapid responsiveness. The patented projected capacitive touch sensing mechanism, at the heart of each Zytronic touch sensor, consists of a matrix of micro-fine capacitor elements embedded into a highly durable laminated glass substrate. This substrate can be positioned behind a protective overlay (>10mm thick), so that the touch sensor’s active area is not left vulnerable to sources of potential damage. Front-facing touch sensors like resistive or surface capacitive are conversely prone to various forms of harm. This gives PCT much greater resilience to shock, vibrations, scratches, harmful chemicals and exposure to extreme weather conditions - thereby maximising the touchscreen’s operational lifespan. Furthermore, unlike surface acoustic wave (SAW) or infrared (IR) touch sensing solutions, PCT supports drift-free operation, avoiding the need for costly maintenance or recalibration to be undertaken. It also dispenses with the necessity of a bezel in which to house sensor devices.

“Zytronic was chosen to assist in this upgrade because of the performance benchmarks its touch technology was able to offer,” states Henk de Groot, Managing Director of ILS. “The other suppliers that we considered were simply not able to meet the criteria we had set for this project, either in terms of the customisation, resolution, dynamic reaction or the overall robustness required.”

According to Ian Crosby, Sales & Marketing Director at Zytronic, “People often only associate our PCT-based projected capacitive touch screens with outdoor and vandal resistant applications. With the ILS e-podium, we have been able to demonstrate the freedom our technology provides customers, in terms of the user interface design. When coupled with its inherently high level of reliability and durability, the benefits become compelling, even in indoor applications. As projected capacitance based screens like PCT do not need a bezel, the overall aesthetics of the system are greatly enhanced, plus the system is much easier to clean.”


Kiosks4Business Has the Solution for Limited Space in Retail - Nixi

Kiosks4Business has been working in the retail sector and has found that for most retailers, the problem with touchscreen kiosks is that they are just too big. Retailers want a smaller solution and Kiosks4Business the UK based kiosk design and manufacturers are able to give it to them.

Retail Micro Kiosk

With limited space in retail environments the Nixi micro kiosk can really help display more of your products. More capable and robust than the short lived instore iPad and fully transactional as well! Include your colours and branding and it’s a winner for attracting customers.

The design of the Nixi micro kiosk, along with your branding applied, will ensure that your customers will want to use your retail Nixi to the full. Using a Nixi touchscreen kiosk can make browsing and accessing detailed product information, checking stock, ordering goods and making purchases simply and easily.

The Kiosks4business Nixi range is unique in that it offers all forms of customer interface: chip and pin paying, receipt printing, barcode scanning, RFID recognition – even a phone handset if required – all in the smallest of packages. Customising Nixis to your unique spec and branding are our speciality. The iPad doesn’t come close….

Call Kiosks4Business to discuss or come and visit our demo room. To find out more about the Nixi please click here…


Zytronic’s Large Form Factor, Rugged Touch Sensors Show Star Quality For a New Generation of Information Systems For Cinemas 

Touch sensor specialist Zytronic has, thanks to its patented Projected Capacitive Touch Sensor Technology (PCT™), been contracted to participate in yet another interactive digital signage project where long term operation must be assured. The Tyneside-based company has collaborated with Harp Visual Communications on the development of a series of very large format touch-operated display units for use in cinema foyers.

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Why Content Engagement Matters To Your Digital Signage Strategy

Much has been said of the benefits digital signage offers marketers, but don’t forget the personal context in which digital signage viewers will likely see your message. Successful marketers know their ads exist in a context that enhances the value of their message to consumers. For instance, a billboard lets Interstate drivers know a gas station is at the next exit. Or, a print ad for the latest smartphone runs in a magazine with a focus on high-tech gadgets. Even the nightly news has commercials relevant to its audience. Who doesn’t need an antacid or hemorrhoid relief after plugging into the latest news?

The same is true for successful digital signage ads. To succeed for the marketer, digital signage ads and messages must deliver value to the consumer. A freely available white paper from entitled, “Key Ingredients For a Successful Digital Signage Campaign,” sheds light on putting together a digital signage network that delivers a value proposition for consumers.

According to the white paper, a successful digital signage network combines five key elements to convey clear messages to consumers and keep them entertained. To this end, digital signage captures the attention of consumers and focuses it on product features, specials, or some sort of infotainment that adds to the brand experience. So, by delivering an appealing message at the point of purchase to customizing a marketing message for a specific place and time, digital signage offers significant benefits to marketers and retailers. But a solid digital communication strategy only starts here.

For the growing medium to flourish, marketers would do well to deliver on the value proposition of digital signage for consumers: make their shopping experience better than it would have been without the presence of the digital signs.

One way to make the shopping experience better is to allow consumers to change the content of the digital sign. How so? Simply by giving customers choices in what kind of content they want to see on the screen, which is what interactive digital signage is all about. This enables the context of advertising, product information or infotainment to be personalized according to one’s whims.

In a recent article, A lesson from the agencies: creating successful DOOH content, published by, author Geny Caloisi highlights several examples of how important engaging content is to a more meaningful consumer experience.

The article quotes Sophie Burke of Zoom Media, who says, “…the majority of truly successful and innovative media campaigns involve an element of spontaneity - whether it's copy which can be adapted dynamically based on real-time data, or an interactive component which allows the consumer to get involved."

Additionally, the article quotes Nick Mawditt, global director of insight and marketing at Kinetic, a UK-based digital-out-of-home media company, who suggests that physical interactions are more useful than the more hyped gesture interaction. Mawditt relates, "If you touch a screen, you are engaging in a more personal and private level, even if it's in a public space. With gesture, the engagement is brief and people can feel self-conscious."

So there you have it in a nut shell; in the same way that mobile and Internet media benefits from relevant interactive media, digital signage campaigns can benefit by adding interactions of many kinds, which lead to a better, more helpful, or at least a more personalized experience. This is why engaging content matters to a digital communication strategy and why you should consider trying it on your next digital signage campaign.

David Little is a charter member of the Digital Screenmedia Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies.

Aero Optical launch High Definition, rugged, aircraft quality displays.

Aero Optical produce high definition displays with many features, for the aerospace industry . With touch screen glass, the display can be controlled by a simple touch of the screen. In an aircraft environment, this feature makes operations quicker and simpler. With a backlit tactile membrane keypad all functions are available. The displays are fanless and splash proof. A rugged machined aluminium housing makes these displays solid. The quad split functionality allows all 4 HD-SDI inputs to be viewed at once while a simple tap on the screen brings the required sensor view into full screen. The picture in picture and side by side features also allow the operator to monitor both daylight and IR sensors simultaneously. This all in high definition, leaves nothing to chance. For further information and contact details, visit our website:

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Keywest Technology Launches Digital Signage Product Line That Works Hands Free


Kiosks4business Introduce New Dual Screen Wall Mount Kiosk – Acis

Kiosks4business, the Reading based manufacturer of designer touchscreen kiosks releases their new Acis dual screen wall mount kiosk.

New Dual Screen Wall Mount Kiosk – AcisKiosks4business new wall mount kiosk, Acis, is a natural progression from our Nixi micro kiosks. The new Acis dual screen kiosk is a wall mounted design with 15in display and touchscreen. Above this is an additional 22in screen in portrait orientation which is ideal for displaying advertising, product pricing or other information. Audio is well catered for with an acoustic sounder creating a sound field from the front of the kiosk. Acis is available as a single or dual screen version with plenty of space for your branding. The narrow width makes it easy to find a place to fit the kiosk and optional privacy filters means you can fit kiosks adjacent to each other whilst preserving your users privacy. All cables are hidden from view.

Acis uses the latest low power Intel Atom computers and network connectivity provided by wired, wireless or 3G with high gain antenna hidden from view. The computer drives both main screen and advertising screen and is supplied with Windows 7 Professional or Ubuntu Linux. The computers are of industrial quality and capable of automatically turning on and off each day.

Acis is ideal for use in retail, leisure (booking sports courts etc), patient surveys and check-in and many other applications.

To find out more details about Acis or other touchscreen kiosks in the Kiosks4Business range visit the website or give the team a call 01189 769088

New Dual Screen Wall Mount Kiosk – Acis

Local Councils and Housing Associations using New Look Customer Service Touchscreen Kiosk from Kiosks4Business

Kiosks4Business is a UK based designer and manufacturer of touchscreen kiosks. The full process from design, through to manufacture and support of the kiosks happens here in the UK. The machines are as high-tech as they are good looking with multi-touch screens fitted as standard on many models. Designed and built by British engineers, these touchscreen kiosks are built to last as proven by roll outs of kiosks across councils in England and Wales.

Chris Cowper the Kiosks4Business manager said, “The Local councils have taken a real shine to our Eidos kiosks. I think this is partly due to its design – it’s simple and contemporary and easily ‘fits in’ to its surroundings. But the big plus of this kiosk for the councils is that it is wheelchair friendly and DDA compliant, and councils love the inclusiveness that this kiosk offers.”

Council Kiosk

The Eidos kiosk is a free standing multi-touch touchscreen machine that allows self service to users. The kiosks can run a number of applications, and because Kiosk4Buisness has worked with multiple councils in the past, they already have tried and tested software package purpose built for UK councils and housing associations. This of course makes it quick and easy for other customers to populate the software with the relevant and up to date information that they are required to make available to the public.

And its not just the local councils that have taken to the Eidos council, you might also catch a glimpse of it within the NHS where it has been used for patient check in, or in some Schools where it has been set up as a parent information point.

For more information on Eidos or other touchscreen kiosks for free-standing, wall mount or desk mounted designs contact the Kiosks4Business team either through their website or by phone 0118 976 9088.


dddfKeywest Technology Releases New White Paper Giving Insight Into Successful Digital Signage Networks

Keywest Technology shares new insight on key ingredients found in common with successful digital signage network operations. These findings have been compiled and form the gist of a new white paper that brings deeper understanding to business owners and managers at large who might be contemplating digital signage but don’t want to repeat common deployment mistakes.

LENEXA, Kan. (February 13, 2013) – Keywest Technology announced today the release of a new white paper that compiles 10 years of insight, which explains in everyday language key ingredients that have been found in common with successful digital signage networks. The white paper, Key Ingredients For A Successful Digital Signage Campaign, highlights five components that are found in successful network operations, regardless if they are used for advertising or non-advertising networks.

The white paper dispels a key myth that has been repeated by unknowing individuals, which essentially states that information-based networks require different tooling and knowhow than advertising networks, also known as digital out-of-home (DOOH) networks.

“Not so,” according to Sam Ruggles, Keywest Technology’s senior digital signage solutions manager. “The 5 key elements that make for a successful digital signage network are one and the same, irrespective if the end result is used for pure advertising purposes or information dissemination only.”

Part of the myth centered on the idea that audience metrics for information-based networks are useless to the network operator. But in actuality, digital signage overturns difficult and mundane measurement into exciting new possibilities that help the communication cycle.

This is because all good communication requires feedback of some kind, and digital signage communication is clearly one step closer than any other medium this side of the Internet in providing useful audience metrics. Since advertising and non-advertising communication objectives are often different between either paradigm, feedback may be quantified and interpreted differently; however, the fact remains, great communication includes some form of feedback and is the hallmark of any digital media whether it is used in place-based digital signage, mobile devices or the Internet itself.

The white paper further explains with exemplary detail common traits that any digital sign network manager or operator can use to better plan for a successful deployment and ultimately gain successful results (ROO) that justify the purchase (ROI) and potential expansion.

The findings in the white paper reveal five common ingredients in successful digital signage networks, which are respectively,

1. Setting realistic goals 2. Choosing the right hardware and software 3. Planning deployment 4. Designing effective content or campaigns 5. Choosing the right audience metrics

The white paper is available immediately as a free download on Keywest Technology’s corporate website: Simply navigate and press the White Paper button on the black menu bar to download the PDF document. The white paper is also available for download on the Digital Signage Today website.

About Keywest Technology Keywest Technology is an authentic designer of digital signage systems offering solutions from simple playback to large multi-sign and interactive networks. Keywest builds systems with a holistic approach that include key software technologies, creative design, system design, and comprehensive support. Based in Lenexa, Kan., the company is dedicated to making digital signage technically as easy as a day at the beach. For more information, visit


Kiosks4Business Find Gaming Success with Gamer Towers – Keeping Your Games Consoles Safe and Secure

Kiosks4Business the Reading based kiosk designers are the sole manufacturer of the Gamer Towers. Gamer Towers are proving to be very popular for keeping games consoles safe and secure.

Gamer Kiosks Towers are robust tower structures that enable Xbox360 and PS3 games consoles to be used in a public environment, canteens, recreational areas, schools, hospitals, youth centres, and waiting rooms. Gamer Towers protect the gaming consoles and screens with their rugged construction which is designed to withstand day to day use and also secures the console and controllers to protect against theft.

The games towers are available in 2, 3 or 4 sided construction where each side can accommodate a games console or be left blank. The gamer towers are branded to suit with imaginative acrylic bezels which also protect the screen against damage. Additionally, the gamer towers can be constructed with coin-op mechanisms to enable simple pay for use of the screen. Gamer towers have full HD screen and powered speakers for optimum enjoyment. When not in use the Gamer Tower can be setup to display company updates using the media player built into the screen.

For more information please visit the Kiosks4Business website at: Gamer Tower

How Digital Signage Advertising Can Influence Your Customer More Effectively


Mil-Spec Rack Mount LCD Monitor with Front-Accessible USB & CF Ports

General Digital was tasked with the challenge of creating a monitor substantial enough to endure military Naval use. Starting with our standard military-grade Saber RackMount 901D, we designed and built a drip- and splash-proof enclosure, complete with sealed and tethered connector covers. We then equipped this rugged rack mount unit with both a compact flash card reader and USB port behind a customer-accessible field door on its front bezel. Featuring a 19" SXGA LCD, the Saber RackMount 901D is built to satisfy a multitude of military standard requirements, such as MIL-STD-461, MIL-STD-810, and MIL-STD-901D. Also included are numerous video inputs (e.g., VGA, Sync-on-Green, Composite NTSC, PAL, SECAM, RS-170), as well as an EMI filter. On the rear of the customized unit are more USB ports and TNC video connections.

Touchscreen Kiosks - Get the Design Edge from Kiosks4business

Check out the Kiosks4business newly designed and acclaimed range of stunningly good looking kiosks. Debuted at the UK Retail Technology Show the customer interest has and continues to be intense.

Aesthetic design coupled with the now familiar multi-touch touch screen capability shows the Kiosks4business kiosk range truly looks great and exceeds the current technology demand. All designed and manufactured in the UK. 

Figur Kiosk
The very curvy Figur kiosk , features a new style portrait multi-touch display to enable a touch screen keyboard without compromising the normal screen resolution; unique and stylish. 

Touch screen kiosks are a great way to showcase more products and the Figur kiosk is ideal as a touchscreen exhibitions kiosk due to its narrow width. What’s more, as an option, Figur can be supplied with integrated chip & pin, receipt printer and bar code scanner, so this kiosk can perform most tasks you may require of it.

Most customers want branding and light customisation of the range to fit their environment. If you tell Kiosks4Business about your environment, they will oblige. 

Visit the Kiosks4Business website for the full details or alternatively call them to chat on  0118 976 9088


Rugged Industrial Touchscreen Kiosks from Kiosks4Business

Juno II is the rugged industrial touchscreen kiosk from Kiosks4business.  Designed for use in harsh environments where a PC isn’t up to the job, Juno includes 15in screen with resistive touchscreen and rugged industrial keyboard with integrated trackball.  The kiosk is finished in hard wearing paint and is available with wired or wireless connectivity.  Find out more about the Juno II


Ask us about Juno II 0118 976 9088


Juno II Industrial Touchscreen Kiosk


Keywest Technology Announces Improved Digital Signage Support Plan


Keywest Technology Announces Improved Digital Signage Support Plan

Keywest Technology pioneered a comprehensive support plan over six years ago when the company’s software was strictly premise-based, but after considering the evolving needs of today’s digital signage customers, the company has revised and improved its support system to meet the needs of a growing, diverse product line that now has its roots in the IT cloud.

LENEXA, Kan. (January 16, 2013) – Keywest Technology announced today a major overhaul of its TotalCARE™ support system. This change is a response to not only how newer software products and services require support, but also a reflection of the changing demographics and skills of customers and methods that best support them. The revised support plan and procedures were launched in mid-December of 2012.

The company’s support team evaluated several help desk programs, and after much testing and consideration, settled on Kayako’s Fusion platform. According to Lisa Ramsour, Keywest Technology’s customer service manager, “We are providing unparalleled customer support with our new help desk because it automates and streamlines the process, making it more efficient to handle different product lines and different types of clients seamlessly.”

The new support system was instituted to better serve customers now and in the future. For over ten years the company only produced a premise-based software that ran strictly on Windows, but today, that paradigm is quickly changing.

“Our newest digital signage software systems run not only on Windows but also Linux and Android,” said Nick Nichols, Keywest president and CTO. He further noted, “We have designed our latest system to operate in a virtualized environment that no longer requires local IT expertise to setup and operate.”

For this reason, the demographic profile of digital signage users has become less technical and much more creative. This also means they need far less technical support to get their digital sign system configured and launched, yet may still desire different kinds of help that have more to do with operational, communication and creative questions related to digital signage application and practice.

Regardless of how diverse and challenging digital signage customers’ needs are, Ramsour is confident the new system will work. “This system will work,” she said in a recent meeting. “My team’s experience has been fused to a new process that will prevent customers from falling through the cracks and getting lost in the system no matter how small or large their needs are.”

Part of this confidence comes from a brand-new help desk that gives customers the ability to create a ticket that automatically prioritizes and assigns case numbers. These cases then get sorted and sent to team members based on warranty status, type of product, and relative seriousness of issue. Ramsour noted that her goal is to have every case answered within 24 hours and if at all possible resolved within that timeframe. The new support portal also includes a chat dialog box for quick fixes that may not require a ticket, thereby giving customers real-time tech assistance directly from product support personnel.

The all-new TotalCARE support system is available immediately to Keywest Technology customer’s from the company’s corporate website ( or digital signage product microsite As new product lines are announced in 2013, the help desk will be expanded to cover each product with individualized features that make the most sense for any given support need.

About Keywest Technology Keywest Technology is an authentic designer of digital signage systems offering solutions from simple playback to large multi-sign and interactive networks. Keywest builds systems with a holistic approach that include key software technologies, creative design, system design, and comprehensive support. Based in Lenexa, Kan., the company is dedicated to making digital signage technically as easy as a day at the beach. For more information, visit


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