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Nov142016

The Corporate Communication Imperative 

Quality communication is the quintessence of any thriving business or institution, and now with digital signage being utilized for corporate communications, managers can engage back-of-office employees while simultaneously welcoming visitors as they enter the front door—reaching each segment with unique messages, purposes, and locations.

Think about this for a moment: A corporate facility or office park can be a campus-sized puzzle for visitors. Often, even getting timely messages out to employees scurrying about the office complex can be daunting! Digital signage addresses this problem by combining dynamic and interactive media that supplements architectural signage to form a web of real-time communications. It reaches both employees and visitors while on the move or while waiting to move—like at an elevator—with timely updates that are noticed at a passing glance and appreciated.

Additionally, corporate managers can implement this dynamic communication tool to build universal brand value and culture, yet diversify messages between the floors, buildings, and departments where needed. Can you imagine the impact of acknowledging birthdays within the department, announcing company events with funny quips, and just reinforcing company values and standards? All of this is just the beginning of better communication that helps foster teamwork and community within larger corporate or institutional environments.

Since corporate event spaces often convene hundreds if not thousands of people, it’s paramount that event managers have the ability to adjust messaging instantaneously near meeting rooms, corridors, visitor centers and interlinking pathways to adjacent buildings and amenities. Digital signage can be placed on wheels and moved where needed. Or, it can also be permanently installed near meeting rooms and intersect points—keeping everyone on time and track with up-to-the-minute agenda changes.

Digital signage can create brand value too, by bridging into an art form called techorating, which creates a pleasing and aesthetic environment as architectural media.  

With a cloud-based digital signage system, company-wide news updates to far-flung employees around the globe are easy.  Reaching staff and visitors promptly is no longer a communication headache! The better systems are hardware agnostic, so it can be installed anywhere—even as desktop screensavers—to make sure corporate events and news are noticed ASAP. Multiple geographical and even international locations are connected to the same system for easy, centralized control via the Internet.

Timely, relevant, and impactful is the hallmark of better communications in the digital era. Isn’t it time to consider a communication tool that will improve the quality of your corporate communications?

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