Digital signage customer experience

Technical Q&A with Guy Tonti from Unified Brand

www.unifiedbrand.com

DA: How does digital signage change the customer experience?

Digital signage is the only advertising medium that is at the convergence of messaging and point-of purchase. It provides for the digital sign advertiser to provide relevant information to the consumer at the optimal point in the sales cycle.

It is the optimal medium for providing content that is specific to the viewer. All sign owners know their viewer demographics such that tailoring the content to them is possible.

Many of our restaurant owners changes their content based on time of day, day of week, and seasonally, with no physical actions required. This makes the signs be more profitable, but more importantly more relevant to the viewer such that they are more likely to watch the display.

It also allows for the sign owner to provide alternate communication methods. Not every customer takes in information the same way. A visual learner in an auto dealership would be much better served learning of a new car’s features by watching a digital sign, and have a higher potential to buy.

More many of our dealers their signage reinforces messaging customers have seen on broadcast TV or via the internet, making for a more comfortable buying experience.

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