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« Digital signage customer experience | Main | Engineers and Touch Technology »
Monday
Nov262012

Digital signage industry

Technical Q&A with Guy Tonti from Unified Brand

www.unifiedbrand.com

DA: Where is the digital signage industry right now and where is it going?

Digital signage continues to grow in both its presence and dollars spent in the competitive space of advertising alternatives.

This primarily results from the underlying changes in technology dropping its costs relative to its ability to reach desirable customers. This change is occurring in numerous technology segments of the solution; the internet, displays, player, content development software and demographic analysis; all of which is making digital signage more affordable, ultimately providing a more viable alternative to traditional broadcast TV or billboards.

In the past, advertisers and agencies have viewed digital signage with skepticism. They have not included it in the advertising mix they provide their clients because of its cost and the lack of confidence in the customer analytics.

The combination of lowering the relative cost of an advertisement and the increase in ability to measure the signage’s effectiveness is making it a more viable advertisement alternative.


For more Q&A visit the interviews section.

Email jason@displayalliance.com to promote your expertise and be interviewed.


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