Unified Brand Digital Signage
Technical Q&A with Guy Tonti from Unified Brand
DA: What does Unified Brand bring to digital signage?
Content Distribution That Adapts At The Speed Of Business
Unified Brand has an extremely adaptable and cost effective digital signage content production and distribution model.
We interface with our customers at both the system and personal level in truly unique ways such that we can provide for them to make unlimited content changes. This means our customers can react faster to demands for changes in their messaging in ways other advertising medium cannot.
Two Examples: Auto Dealerships and Restaurants
In our automobile dealerships, this means changes in service and parts specials that directly relate to current events.
An example is recently Phoenix experienced a “100 year dust storm,” that blanketed the city in an unprecedented layer of powder. Within hours we had content up on all our Phoenix dealership signs announcing special offers on filter replacements. All experienced an uptick in sales of this that would not have happened if word-of-mouth had been the only communication method available.
In our retail establishments, changes in restaurant daily specials based on food availability is a normal occurrence. We now allow for the restaurant announcing it in their social media, to also be automatically changed on the sign. This reinforces the message, and doubles the chance of a consumer purchasing the special.
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