FREE

Subscribe to the display technology news roundups. You can also post your own content in the open section.

Display Industry News Roundups
Delivered via email

Twitter
« Haptics touch technology | Main | Digital signage development »
Monday
Nov262012

Unified Brand Digital Signage

Technical Q&A with Guy Tonti from Unified Brand

www.unifiedbrand.com

DA: What does Unified Brand bring to digital signage?

Content Distribution That Adapts At The Speed Of Business

Unified Brand has an extremely adaptable and cost effective digital signage content production and distribution model.

We interface with our customers at both the system and personal level in truly unique ways such that we can provide for them to make unlimited content changes. This means our customers can react faster to demands for changes in their messaging in ways other advertising medium cannot.

Two Examples: Auto Dealerships and Restaurants

In our automobile dealerships, this means changes in service and parts specials that directly relate to current events.

An example is recently Phoenix experienced a “100 year dust storm,” that blanketed the city in an unprecedented layer of powder. Within hours we had content up on all our Phoenix dealership signs announcing special offers on filter replacements. All experienced an uptick in sales of this that would not have happened if word-of-mouth had been the only communication method available.

In our retail establishments, changes in restaurant daily specials based on food availability is a normal occurrence. We now allow for the restaurant announcing it in their social media, to also be automatically changed on the sign. This reinforces the message, and doubles the chance of a consumer purchasing the special.


For more Q&A visit the interviews section.

Email jason@displayalliance.com to promote your expertise and be interviewed.


Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.