The Phone Designed By Nature: Hands On With the Samsung Galaxy S3

"Upon a cursory glance of the phone, which weighs 133g and comes in at 8.6mm, the first thing one will notice is the screen: At 4.8 inches, it’s vividly bright and rich in a captivating way.

“The screen is a hallmark. It’s something we’ve established. It harkens to our other consumer electronic products like our TVs. The OLED technology has the best blend of brightness, contrast, usability in outdoor conditions.”

Part of the reason this screen leaves such an impressive first impression is because Samsung has opted for enhanced PenTile technology. PenTile AMOLED displays use green pixels (the colour that the human eye is most sensitive to) interleaved with alternating red and blue pixels.

Samsung promises that time won’t have the same ravaging effects on PenTile screens as it does traditional AMOLED screens.

Pentile does, however, have a downside – due to the nature of subpixel layouts white colours will have a slight blue or yellow tinge to them." via Hardware Canucks