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Monday
Jul092012

Amazon’s Next Kindle Fire Will Ship in Q3 With Improved Display

"And, more importantly, developers familiar with the device have been instructed to build their apps for a display with a 1280 x 800 pixel resolution, which is a bit different than the 1024 x 600 display of the current Kindle Fire.

Not only will that apparently make it sharper and more vibrant, it will give it a different aspect ratio, as well. In other words, the display has an entirely new width-to-height ratio.

“The really interesting thing here is that the screen shape is changing slightly: From an aspect ratio of 1.71 (tall and narrow in its standard Portrait mode) to an aspect ratio of 1.60,” DisplayMate President Raymond Soneira told AllThingsD, when asked about what that means.

Notably, that’s a fairly common aspect ratio in the tablet market. The 10.1-inch Toshiba Thrive and the Acer Iconia tablets both use 1280 x 800 displays. So, too, does Google’s new Nexus 7 tablet.

And while raising the Fire’s resolution from 1024 x 600 to 1280 x 800 might not sound like a much of an increase, Soneira said it is an improvement.

“That’s a 67 percent increase in total pixels, and it is visually significant,” he said. “It gives the display a PPI (pixels per inch) of 216.”

That’s a pixel density 29 percent greater than that of the current Kindle Fire, which should improve visual clarity and image crispness.

So, how will that increase in resolution affect the new Kindle Fire’s battery life or its overall design?

Not all that much, apparently. Said DisplaySearch senior analyst Richard Shim, “The increase in pixel density isn’t as drastic as it was in the 1024 x 768 iPad 2 to 2048 x 1536 new iPad, so it’s less likely to significantly alter battery life or thickness.”" via All Things D

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