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Wednesday
May262010

DA News 5.25.10

Through a program called TENQ ('tank"), water coolers featuring built-in display screens are available to secondary and vocational schools across Europe.

Subway is looking for a solution where they can attract more customers to their site and show time-sensitive promotional material. Ben Mapstone IT Manager at Subway mentioned, "When we heard all the sign content was managed online and was delivered over the Internet we had to see how this worked, We arranged an introduction and demo of the system and were amazed at how easy it was to configure, use and manage”.

Vasco Travel has included digital signage as part of its new turn-key franchise package. Branded as Vasco TV, the network has several roles: to feature a variety of videos and images to attract shoppers to the agency; inform them of the latest vacation deals; promote Vasco’s participation in the HBC Prime Points loyalty program and Deferred Payment Plans; and display advertising from preferred suppliers. Dynamic content, such as vacation hot-spot weather feeds, is also being shown to entice shoppers into booking the vacation of their dreams. Read the full article here.

Shipments of large-size LCD panels with LED backlights are forecast to reach 276.7 million units in 2010, up 134.9% from 117.8 million in 2009. Usage of LED backlighting is soaring due to its substantial advantages compared to the older CCFL technology, including slimmer design, reduced weight, lower power consumption and mercury-free attributes for a greener, more environmentally friendly solution. Read the full article here.

Launch of new LED-backlit models and replacement demand are expected to boost LCD TV sales in the second half of 2010, and vendors and channels will step up promoting 42-inch sets, prices of which will drop, the sources noted. Full article here.

The government of Brazil and the Brazilian Development Bank (BNDES) have identified display technology as a key component of their plan to encourage high tech investment and manufacturing. Full article here.

Thursday
Apr292010

Some Thoughts On The iPad Widget Business

TechCrunch reported today that Scala has funded ($2M) Thinking Screen Media to build out and promote their FrameChannel (widget) service for the iPad.  Press releases usually tell you just enough information to get the marketplace thinking, and Scala’s release wasn’t any different.  Here’s a quote:

FrameChannel intelligently streams the timeliest content from the selected channels, so users can always view the very latest information as they move through their homes.

Instead of reading between the lines and attempting to divine what’s coming next, I am going to attempt to fill in some of the gaps in the marketplace that services like FrameChannel could fill.

First, start with the off perspective that the iPad is a $499+ fully integrated, personal digital signage unit that does other computing things as well.  Second, calculate the distinction between a website, an application, and a channel - all optimized for a slick wireless, handheld device that has a pixel resolution of 768 by 1024.  If there is a distinction between a website, an app, and a channel, Thinking Screen Media has to educate us.

Click to read more ...

Wednesday
Mar102010

I need to build a customer base. I need to build a customer base. I need to build a customer base.

If you wake up every day and tell yourself that you need to build a customer base, then you have the wrong strategy in mind.

The Internet is a value delivery machine.  People use the Internet to obtain valued entertainment, information, knowledge, services and products.

Search engines are mechanisms that measure the ability to deliver value.  The more value that a webpage or website delivers, the higher it will rank on a search engine’s index.

Google (via AdWords) even measures the value of the advertisements it places.  Ads that deliver less value (less click-throughs) cost more per click (to the advertiser) than competing ads that deliver greater value.

The mantra you have to hold in your head is:  I need to deliver value.  I need to deliver value.  I need to deliver value.  On the Internet…nothing else really matters.

about Bruce Warila

Monday
Feb012010

Display Alliance Vertical Segments

If you don’t see articles posted under your market segment, try posting your own articles on Display Alliance.

For free, on Display Alliance, you can publish your own display-related articles that feature your products, solutions and customers. Find out more...

Wednesday
Jan272010

Stimulus Money For Display Technology Projects

It is common knowledge that there is US Government stimulus money available for those willing to pursue it. Yet how can you get a share of this money without spending half your life wading through a myriad of government agencies? I have been involved in two government grant programs over the past five years and both grants were well worth the effort, however the process for each program took over a year to complete.

I recently came across a company that can help called Safety Vision located in Houston Texas. They not only make display products, they offer a link to government websites and Safety Vision is willing to help you fill out the paperwork needed to secure funding (pertaining to onboard video display solutions).

Saturday
Jan162010

5 Hints When Choosing a Display

The marketing team and project managers have done their job. Your Company has a slick new product on the drawing board that offers more features than your competitors at a third of the price. Now all you need to do is integrate a display to act as the “face” of this product. You want the biggest, clearest robust display there is on the market and still stay in budget.

Click to read more ...

Thursday
Jan142010

Build To Order Monitor

I recently came across this information that I thought was simple, direct and helpful when building or buying a monitor.

Click to read more ...

Tuesday
Jan122010

NEMA Ratings

Sample of NEMA Ratings

NEMA 1
Type 1 enclosures are intended for indoor use primarily to provide a degree of protection against contact with the enclosed equipment or locations where unusual service conditions do not exist.

Click to read more ...

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