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Five Things Businesses Should Know About Digital Signage

Five Things Businesses Should Know About Digital Signage Are you an early adopter that loves to leverage technology to stay ahead of the competition? Then you ought to take few minutes learn more about digital signage. Digital signage can reach a very targeted audiences or the masses. It can target messaging by hour, month, season or even dynamically changing weather conditions. And it allows you centrally control content across a multitude of locations. You could conceivably change the content on screens in Time Square, a Caribbean cruise ship and Wembley Stadium simultaneously in seconds right from your desktop.

Click to read more ...


Digital Signage Solves Nutritional Labeling for Restaurants

QSR corporate offices are scrambling to bring their restaurant chains into compliance by the end of 2010. Due to a new law every chain of more than 20 restaurants is required to add nutritional information to their already-full menus boards. How is this possible? How much information needs to be displayed? How frequently will updates be needed?

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LCD inspection pixel grades

LCD’s that come off the production line new are not 100% pixel defect free. LCD manufactures created their own LCD grading system in order to account for the variations in pixel quality.  There are acceptable limits within the LCD market to the number of dead pixels within a specific sector of the LCD.  Below are the manufacturer’s terminology

Brand new Z grade (AUO grading system)
Zero pixel defects- not even 1 pixel can be dead.

Brand New A grade (all other mfrs) (P Grade for AUO)
(1,3,3)- 1 sub pixel can be out in 1 sector up to 3 pixels can be out (these are never noticeable to the naked eye)

Brand New A minus grade (N grade for AUO)
(3,3,5)- up to 3 sub pixels out in 1 sector

Brand New B grade
(3,5,7) Up to 7 bad sub pixels. 


LCD solutions providers and panel purchasing

Depending on the type of application, whether it be outdoor digital signage or industrial display screens, there are many important elements to making the right panel choice for your new, state of the art display.

If it's outdoor digital signage, there are, offcourse, the basic questions. Is the display large enough for the intended audience to view from the desired location? Is the panel sunlight readable (typically over 1000 nits) with low reflection? If it's an industrial display, is the panel wide format (16:10 opposed to 4:3). Is the lamp/LED light bar repleacable to enhance the products lifetime? Once these questions are answered and you've decided what manufacturer you'll purchase the displays from, there are still other important factors in your purchase.

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screen media news 6.23.2010

A well run digital signage network increases advertising revenue, especially in airports. Digital Signage Universe-The Blog reports today on The Screen Forum, a UK-based organization dedicated to information sharing and networking within the digital signage industry. An interesting statistic was reported: In 2009, 4.37 billion ticketed passengers took to the sky worldwide. The US represented about 30% of the worldwide passenger traffic with more than 1.3 billion ticketed passengers.  Atlanta's Hartsfield-Jackson International Airport, one of the world's largest domestic-based transportation hubs, handled more than 87 million passengers in 2009.

London's Heathrow airport, the world's largest international airport, handled more than 62 million international passengers in 2008. "What's happening at London's Heathrow airport is quite astonishing," said Erik Bottema, Director of Aviator North America, a division of Kinetic Worldwide. "From a media perspective, Heathrow is two-thirds of the size of Atlanta's airport, but it's generating approximately 10 times the advertising revenue." Perhaps Heathrow Airport is a prime example of what can happen when a digital signage network is implemented properly. it will be interesting to see what happens when airports, train and bus stations across American embrace digital signage technology. Read the full article here.

AUO, Samsung and LG gearing up their facilities for AMOLED production.
DisplayBlog tells us today, Taiwan-based AU Optronics (AUO) is mod­i­fy­ing its Gen 3.5 low-temperature poly-silicon (LTPS) fab­ri­ca­tion plant for small/medium AMOLED panel pro­duc­tion. The mod­i­fi­ca­tion is expected to be final­ized at the end of the third quar­ter and AMOLED panel trial pro­duc­tion is planned to com­mence at the end of 2010. Although AUO suc­cess­fully man­u­fac­tured large-size AMOLED sam­ple pan­els at its Gen 6 fab, for the tech­nol­ogy to mature it will require an addi­tional two to three years. Read Jin's full article here.

Confused by DOOH? Let's stick with digital signage.

Daniel Parisien of Digital Signage Digest writes of the compulsive need to remain digital signage. He says, "There is a lot of discussion going on in recent weeks surrounding the term digital out-of-home compared to digital signage. Some say digital out-of-home is a subset of digital signage where DOOH is related to advertising networks. Others say digital signage is not related to advertising and is a different category than digital out-of-home. Veterans to this space must remember the cyclical nature of our industry and the compulsive need gurus-of-the-week have to give a new name to digital signage." Read Daniel's full article here, at Digital Signage Digest.

Thoroughbred auction company Fasig-Tipton Co. Inc. deploys a mobile digital signage network.
According to Digital Signage Today, Fasig-Tipton contracted with Hammond Communications Group to design, implement and manage the mobile network, which is built on the Scala 5 software platform. Hammond was challenged to create a cost-effective, mobile, solid-state network that could input many sources of content and redistribute the content to 65 LCD screens positioned throughout a 1-square-mile facility. The network includes two servers and more than 20 media players, providing 720p channels and supporting multiple content sources, including VGA, DVI, HDMI, SD/SDI, HD/SDI, HD cameras, live Internet streaming, OFT and satellite. Read the article in its entirety here.


aviation display news 6.22.2010

Sun Country partners with digEcor to offer inflight entertainment options.  

Sourced from Digecor news.  Sun Country Airlines today announced that it will offer customers the very best in personal entertainment systems through a partnership with digEcor, Inc. Beginning this weekend with the launch of its inaugural flight between the Twin Cities and London, Sun Country will offer customers use of the digEplayer XT, one of the very latest in inflight entertainment systems. The devices will be complimentary for all first-class travelers and available in coach class for just $10.

Each digEplayer will come preloaded with a selection of first-run movies including Avatar and Percy Jackson/The Lightning Thief as well as TV shows, music and games. Sporting an 8-inch screen, the digEplayer XT offers DVD-quality video and crisp, clear text and graphics and two independently controlled headphone jacks. With a battery life in excess of 12 hours, the digEplayer will keep travelers entertained throughout their flight.


screen media news 6.22.2010

Chimei has unveiled five new LED-backlit LCD TVs for sale in the Taiwan market.
Chimei shipped about 85,000 LCD TVs in the first half of 2010, and the company expects to ship 180,000 LCD TVs for the whole year with 16% market share. With the introduction of these new LED-backlit monitors Chimei aims to ship 100,000  monitors in the second half of the year, which will account for up to 70% of the total revenues for monitors with a 35% market share. Read the full article here.

Tedeschi's in the New England area get an advertising face lift with GoGo Cast's high definition Go-Screen's™.
GoGo Cast's digital sign solution helps Tedeschi Food Shops engage their customers with meaningful and informative content influencing buying decisions directly at the point-of-purchase. For consumers, the content enhances the store experience, helps them make smart purchasing decisions, and heightens awareness of sale prices and special promotions. For advertisers, the network provides an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Read the full article here.

Digital Signage Solves Nutritional Labeling for Restaurants.
Signum Digital Solutions writes of a new law passed by Congress in March (Section 4205 of the Patient Protection and Affordable Care Act) and what that means for 20-plus restaurant chains across the country. These larger chains are now required, by law, to display calorie information for standard menu items as well as calories for each serving of food at a salad bar or a buffet line. Going digital will alleviate much of the execution questions that restaurant management is grappling with today. The flexibility of digital signage offers restaurants the ability to meet compliance demands painlessly and could serve as a communication vehicle to promote a myriad of other brand-related services, products and events. Click here to read the full article and see how Signum can help with your digital signage needs.

Medical imaging specialist Barco installs over 80 display systems as part of a new multi-disciplinary regional PACS (picture archiving and communication systems) program in northern Italy.

In addition to the diagnostic displays, the hospital's nuclear medicine department has acquired twenty clinical review displays for DICOM-compliant viewing and analysis of images from PET and SPECT scans. Equipped with professional medical-grade LCD-technology and a built-in DICOM Look-Up Table, Barco's clinical review displays present these types of medical images with more accurate gray-scales, better contrast and a wider viewing angle than conventional computer monitors. Read the full press release here.

How digital signage networks can be profitable.
Bill gerba of Wirespring technologies offers us the dirt on what it takes to make your digital signage company valuable and what it means for cash-strapped and growth-constrained digital signage companies today. Bill tells us, "Building out a digital signage network takes a lot of capital -- there's no doubt about that. And for many companies, the challenge of raising enough money to get a network started is matched in difficulty only by the subsequent tasks of raising follow-on money for expansion, and making a successful exit via merger or acquisition." Read Bill's full article here, at Wirespring's blog.


Providing surveillance in the air & ground

Avalex Technologies is an innovation leader. We set the standard in airborne surveillance and military markets. Avalex is the leading supplier of flat panel displays, digital mapping systems, digital video recorders and sensor pointing systems.

Click to read more ...


Providing portable entertainment solutions. 

DigEcor offers easy-to-use digital entertainment systems for in-flight entertainment, health care, trains, maritime, and other markets. The intuitively designed devices and interfaces guarantee an unmatched user experience

Click to read more ...


screen media news 6.21.2010

All major TV brands are rapidly replacing CCFL with LED as the light source of choice for their LCD TVs.
Sourced from DisplayBlog, major LCD panel manufacturers will be aggressively adding LED chip and packaging capabilities internally, via joint venture or by purchasing companies. But there should be some caution. LED BLU design is changing from direct-lit to four-sided edge-lit, down to three, two and eventually one. When that happens, demand for LEDs will shrink and there will be leftover capacity. On the bright side, with rapidly falling prices LED lighting might finally become affordable. Read Jin's thorough analysis of the LED market here, at DisplayBlog.

Production of HannStar displays to remain at full production in second half, 2010.
Amid rising prices of large-size LCD panels and the current shortages of capacitive touch panels, HannStar still expects monthly revenues to increase in the third quarter, 2010. The company expects LED-backlit products to account for up to 90% of its total shipments in the third quarter, and all of its new LCD TV and monitor models will be LED-backlit, HannStar said. Read the full article here, at DigitimesDisplay.

Why is supermarket digital signage so effective?
Dave Weinfeld of Digital Signage Insights offers us some reasoning behind why digital signage and supermarkets are so effective together. Here are just a few reasons: Introduce shoppers to new recipes; deliver product recommendations based on purchase behavior. Allow customers to locate desired foods and services quickly via way-finding kiosks; provide a customized store route based on a customer's shopping list. Increase sales by bringing current deals and on-going promotions to customers’ attention. Target in-store marketing campaigns based on time of day and customer demographics. Give customers the opportunity to match products against dietary restrictions through interactive shelf-edge displays. You can read Dave's further justification here.

Christie Digital Systems opens a new manufacturing facility in Shenzhen, China.
Gail Chiasson of DailyDOOH reports the new facility will significantly expand the company’s production capabilities, with the Christie Solaria projectors scheduled to roll off the assembly line in July. The new facility adheres to Christie’s strict quality standards, utilizing the same manufacturing principles as its North American operations. With plans to increase the staff in Shenzhen and to add a second assembly line in the coming months, Christie is poised to double production and leap over the competition in dedicated manufacturing capabilities. Read the full article here.


screen media news 6.18.2010

The new Mac Mini is setting the bar for digital signage players. David Haynes of Sixteen-Nine tells us Apple has quietly released a new version of its Mac Mini, stripping down the size, amping up its capabilities and reducing power consumption. What was already considered arguably the best digital signage player around seems to be better (though also costlier). The refreshed Mini is now 0.6 inches thinner, and even sleeker than the original. The unibody aluminum housing now measures 7.7 inches square and is 1.4 inches tall, and the power supply is built in (meaning no power brick to worry about). It has twice the graphics performance of the earlier Mac Mini, using an NVIDIA GeForce 320M GPU. It also has an HDMI port and an SD card slot. The price for this sleek player? US $699. Read Dave's full article here.

NexComm launches new dedicated digitial signage central management server, CMS 200, with a 250 media player capacity.
DigitalSignageToday reports on the release from Nexcomm on their new server. The CMS is designed for rack mount installation and has numerous I/O interfaces, including two for USB, four for LAN and one RJ45 and one VGA port. The CMS series is designed for use with all platforms in Nexcom’s PowerDigis range of digital signage appliances, a series which includes low-cost products aimed at single/dual screen deployments, right through to high-end platforms capable of supporting four independent displays and HD video wall. Read the full article here.

Samsung to start volume shipments of iPad 9.7" panels in July.
Reported by DIGITIMES, Samsung Electronics will start volume shipments of 9.7-inch panels for the Apple iPad in July with monthly shipments reaching 300,000-500,000 units, according to market sources. Digitimes Research analyst Kuo Ming-Chi noted that the current cost of a 9-7-inch iPad panel with a touch module is about US$80-90. Full article here.

How to chose a touch screen monitor.
Sha Matrix of EZine Articles offers some insight on touch screen monitor selection. Here are three important question to ask when choosing your touch screen monitor. First, what will the general use requirements of the device be? Secondly, is this a display model that will see a lot of heavy traffic or an office touch screen that will be used by only a few isolated people? Lastly, what is your available budget for technology in the purchased end result? Read the full article here, to ensure your making the right choice in your purchase.

LED panels are in demand. LG making aggressive investments to secure sufficient and cost-effective supplies.
Willie Teng of DIGITIMES reports LED players of all levels of the supply chain are actively using strategic alliances and investments to strengthen their positions in the sector. LED TV's share of the overall LCD TV market will spike to 34% by year's end from 6% currently, according to Digitimes Research. Read the full article here.


screen media news 6.17.2010

Five commuter buses branded and equipped with digital signage screens are cruising the streets of the Chicagoland area.
Gail Chiasson of Daily DOOH reports on the partnership between 7-Eleven and Zynga, and their new line of branded, media playing buses. With solutions provided by Titan,  7-Eleven has launched what is believed to be the first full-wrapped, digital bus kings in the U.S. to advertise the partnership and highlight their new cross-brand promotions. Digital Bus Kings were introduced to Chicago by Titan in 2008 and have been bringing static media to life via a 30” x 144” digital screen mounted on the curbside of each bus. Jörg Cieslok, executive vice-president and Chicago general manager of Titan, spearheaded the effort and was able to implement the campaign in just two months. Read the full article here.

Julliard School installs large LCD screens in the central lobby of their main campus. Simplicity was one of the main requirements in their search for a better digital signage control system: “It had to be easy to use, and attractive.” Rise Display's combination of high-end display hardware and web-based sign content management software — called Display Wire — fit the bill. In contrast to their confusion with the first consultant’s system, Mr. Giwa said, their experience with the Rise solution was much more rewarding. “Rise’s software was much easier to implement, and much easier to use. It’s a quality product.” Read the full case study here.

Shipments of touch screens set to rise 5,000% in 2010, driven by iPad and competitors soaring sales.
Joseph Tsai of DIGITIMES reports global shipments of touchscreen systems for slate-type devices are expected to rise to 8.9 million units in 2010, up from just 176,000 in 2009, according to iSuppli. Shipments then will rise by a factor of seven to reach 63.9 million units in 2013. Projected Capacitive Screens, introduced only in 2008, are leading the touch screen market, thanks in part to Apple embracing this technology in the iPad. Read the full article here.

Universities across the globe are embracing digital signage as the primary means to convey information across campus'
Utilizing 40" large format LCD monitors manufactured by NEC, Rise Display Solutions has created a digital signage solution for Creighton college. According to a case study done by Rise Display, "The content of Creighton’s new screens was custom designed to incorporate the school colors and logo, and features content-rich layouts that include a live stock ticker showing local Nebraska-based companies, late-breaking Reuters headline news, live CNBC television and even local weather conditions. The displays also show special announcements and greetings that are created and posted by the College for students, professors and staff members." The new displays are already a big hit with students and professors at the college. Read the full article here.


Digital Posters and LCD Advertising Displays: What Are The Differences?

Many people are confused with the solutions on offer when used for indoor digital signage, however we will look at both to highlight the pros and cons of each solution so that you can decide which is best for your use.

Digital Poster.
The most cost effective solutions are the digital posters, and these are a commercial grade LCD screen with a media player that is built in to the screen.

With being the entry level digital signage solution they do have drawbacks, the main one is that any content has to be updated manually, by either replacing the memory card with a new memory card with new content on it or through a flash drive that is inserted in to the USB port on the media player – not ideal if you have several digital posters over several sites in different towns and cities.

LCD Advertising displays.

These are normally free standing and are similar to the digital poster, however there is an option to make these displays wireless so that you do not have to go to each location to update the content.  These can be linked to a wireless provider such as 3G and you can then log in to the media player remotely and update content through the WIFI connection.

Both solutions have the facility to set the units to power on at a preset time and power off when the building is empty, reducing power consumption and offering a more power efficient digital signage solution.

They also have the facility to have scrolling text in different heights, and can scroll in different directions.

Hopefully, this has given you some insight in to the products that are available for indoor digital signage that will not leave you feeling as if you have been mugged.

LCD Enclosure Global are a leading manufacturer of outdoor digital signage protective cases, their range of LCD enclosures are supplied throughout the world to outdoor digital signage integrators. They are also a reseller for various indoor digital signage solutions.


screen media news 6.14.2010

15 station digital menu board launched in Toronto, developed by Mirada Media and Silverware POS.  The boards are powered by a system born of the integration partnership between Mirada Media, a digital signage software developer and integrator, and SilverWare POS, a developer of front-of-house  and back-office solutions for the hospitality industry. The combined solution allows restaurant managers at Richtree to modify items that appear on the menu boards using the same interface that manages order entry and inventory. Full article here.

Advice for out door digital signage: 6 must read tips.  From understanding the need for commercial grade screens and proper LCD enclosures in an outdoor digital signage solution to securing your wireless network, these 6 tips give us some valuable insight on properly executing outdoor digital signage. Full article here.

How can GPS be integrated with digital signage?  The simple answer is that it can be used to trigger information. Here’s a typical example of how it can be used: you’re in a tour bus, a large LCD Screen in located at the front of the bus. The bus drives past the Sydney Opera house, the digital signage system detects the current location of the bus and triggers information about the Opera House. The bus then drives over the Sydney Harbour bridge and this triggers historical information about how the bridge was built. Full article here.

Return on investment with your digital signage device.  There are so many ways, opportunities and purposes to make and save capital expenditure and income in the world of Digital Signage.  Numerous research campaigns have proved Advertising = Revenue, so using this in appropriate locations, for example, a retail point of sale (POP) or in a hotel lobby, promoting a product or service.  This shows the world of digital on-screen messaging has a valid and profitable position in the workplace. Full article here.


screen media news 6.10.2010

3M's 18.5" monitor powered and driven entirely by USB 3.0
According to some skeptics of the technology, there are some drawbacks to trying to power an HD device from a USB port. This is an interesting concept, although the power needed to run even the energy efficent LED TV's is more than USB can currently handle. Some feedback from crunchgears post on this product yielded an interesting idea. Perhaps this techonology will cause manufacturers to produce higher energy-efficent devices in the future. Full article here.

Muzak launches a new, affordable digital signage product: Encompass DS.
Combings the services of BrightSign and Scala, Muzak has launched a digital signage product they say the industry has been waiting for. Encompass DS delivers quality and performance with full HD video and premium-quality images, all without the complexity of a PC-based solution. With no moving parts, the controller is also more reliable, more affordable and offers a lower operating cost. The hardware for the Encompass DS weighs just 20 ounces and measures a mere 6.6”(w) x 5.9”(h) x 1.2”(d), making it easy to ship and small enough to deploy virtually anywhere. Full article here.

VBrick Digital Signage solutions offering video streaming and digital signage in one fully integrated solution.

Historically, organizations have deployed separate streaming and digital signage solutions with no ability to integrate the two technologies. VBrick Systems has ushered in a new era of advanced enterprise workflow with the integration and extension of these critical collaborative technologies. Through the centralized management and distribution of the streaming and digital signage content, the cost of deploying digital signage is decreased by up to 75 percent. Full article here.

LG Electronics turnkey digital signage solution (LG SignNet) designed specifically for small and medium sized business'.
Under a 3 year agreement at $179.00 a month, consumer's will have access to hardware, software, news feeds from CNN, and a dozen starter templates. The deal includes a broad offer of content from CNN, and end users can select any or all the categories to display at that one rate. LG SignNet will be available by the end of summer, 2010. Read the full article here.


screen media news 6.8.2010

CashMe Kiosk: An interesting digital display application.
Utilizing a large, 19'' touch screen LED, CashMe Kiosks work like this: A first-time user inserts his driver’s license and basic personal information, a quick background check is run, and a personal identification number and debit card is issued. From then on, the user can cash either business or government checks, with the funds going on the debit card. Read the full article here.

Key to proper digital signage implementation: Ongoing education and assistance from your digital signage software salesperson.

David Weinfeld of The Preset Group, a high-level digital signage network consultant group, stresses the importance implementing a digital signage strategy and the value of the right content. All too often, once a sale is made, the software salesperson falls short of providing an education to the user. Without a proper educational foundation, says Weinfeld, digital signage networks are destined to fail. Read the full article here.

Building the digital signage experience makes a positive impact.

Robert Koolen, president of Scala, makes some interesting observations on an Aberdeen research study done on the digital signage industry. He mentions two things specifically: the first one that digital signage can and does have a significant and measurable impact on such things as customer loyalty and retention (+30%) and the perceived shopping experience and customer satisfaction (+46%) even at an early stage, as recent adopters have reported. But even bigger gains come with building experience with the medium and investing resources, as early adopters of the technology have found. Read Koolen's full article here.


Video of Sharp's "i3 Wall"

Sharp's new LCD display PN-V601 or “i3 Wall” (information, intelligent, imaging), made up of 30 60" LCD's featuring the worlds thinnest bezel separation, according to Sharp. Full article here.


screen media news 6.7.2010

Permanent video art screens ready for content at LAX.
The video artworks can be viewed at two venues within the Arrivals Lobby. One is a linear strip of video monitors consisting of 29 back-to-back, 46-inch LCD screens for a total of 58 screens suspended from the ceiling, configured in a serpentine shape with an overall length of 90 feet. The other is a media wall composed of 25 46-inch screens in a 5-screen-by-5-screen matrix. Full story here.

The outdoor digital signage market is growing rapidly. Last year the outdoor sector was worth $3.5 billion which is double what the industry sector was worth the year before, and it is expected to expand. The growth may be attributed to a few different factors such as high brightness-energy efficient LCD's, outdoor LCD enclosures, and easier integration of media players. Full article here.

Runco announcing two new weatherproof Climate Portfolio high-definition LCD televisions. The 42-inch Climate Portfolio CP-42HD and 52-inch Climate Portfolio CP-52HD feature full 1080p widescreen displays in an enclosure designed to stand up to the elements, including reflection-rejection glass for easy outdoor viewing. Full story here.

DW Green Company and EnQii have announced a partnership in launching GreenTV, a self-contained digital signage system that delivers targeted messaging to customers of grocery chains across North America. Full story here.

CyberResearch Inc. launching its CyRAQ 1000 sunlight-readable outdoor digital display at InfoComm this week.  The new CyRAQ 1000 series of 23″, 32″, and 40″ pylon-mounted digital signage displays are built with vandal-resistant stainless-steel enclosures. They meet the need for a reliable cost-effective LCD display for use in all-weather outdoor video, as drive-thru menu boards, for wayfinding, and other signage applications. Full article here.


screen media news 6.4.2010

A well executed retail digital screen installation: Jump.CA. Read the full article here.

Rise Display Systems improves communication at Metropolitan Community College through digital display.

Leading high-tech institute Villanova reaping the benefit of large LCD digital display screens across the campus. Distributing information via digital signage enables the University to limit paper postings and is intended to cut down on the volume of emails sent to the Villanova community. In addition to displaying information about campus events, schedules, and emergency notifications, Villanova also sells advertising to local merchants that accept the school’s Wildcard debit card.

Low cost, fast turn-around times and increased sales are the key benefits of digital billboard advertising in small towns across America. LOOK Advertising turned on its first three digital billboards without pre-selling or pre-announcing them, and by the end of September the boards were 120 percent of pro forma, with a waiting list.

365 19" built in water cooler LCD displays ("Tenq") generating non-profit contributions in Dutch elementary schools.










Agency59 wins 4-week digital screen campaign in competition between Toronto's top ad agencies.


Evoluce ITSO sensing technology

ITSO (Integrated Through Screen Optics) Sensing Technology developed by Evoluce on their 47" HD LCD. Full story here.