display alliance news 8.23.2010
Monday, August 23, 2010
Chris Sava

Qualcomm Mirasol Technology to Be Strong Display Tech Contender in 2012.
Qualcomm is planning to commercialize its Mirasol display technology, which will add color and rival LCDs and e-ink displays, by investing $2 billion to start a plant in Taiwan, with mass shipments of the screen to occur in the beginning of 2012.  Read the full article here.

Panasonic to Change Company Name of Subsidiary (IPS Alpha Technology, Ltd.)
Panasonic Corporation announced that IPS Alpha Technology, Ltd. ("IPS Alpha"), a subsidiary manufacturing LCD panel, will change the company name and take over IPS Alpha Technology, Himeji, Ltd., and IPS Alpha Support Co., Ltd. as of October 1, 2010, through a resolution that was approved at the Board of Directors held on today.  Read the full press release here.

How to Clean LCD Screens – The Natural Way.
Armed with a screen-safe cleaner and a dirt-free cloth, you’re ready to battle dust and smudges. To start cleaning an LCD screen, turn off the device. Apply the cleanser to the cloth—never spray cleanser directly onto the screen. Using a gentle, circular motion, rub the cloth over the screen to remove oil and dirt. For stubborn smudges, don’t rub harder. Too much pressure can result in an ominous sounding condition called dead pixels, which can trigger partial to complete loss of picture.  Instead, eliminate stubborn smudges by repeating the gentle cleansing process as often as necessary. Read the full article here.

Sharp to Cut LCD Production for Two Months.
Japanese electronics company Sharp Corp. (SHCAY) will cut its production of LCD panels as TV inventories piled up in China and the United States. The company will reduce capacity utilization at its Sakai factory by 20%-30% for as long as two months, Reuters said, citing a report in the Japanese press. The factory makes panels of 40 inches and larger. The move will impact companies that buy panels from Sharp, including Sony Corp. (SNE). The change will not affect supplies for Sharp's own TVs. Sharp reaffirmed its sales forecast of 15 million TVs for fiscal 2010. That's a 47% increase from 2009. Sourced from DailyFinance.

China market: Taiwan panel makers outperform Korea rivals in TV panel shipments in 2Q10, says WitsView.
Global top-four TFT-LCD panel makers together provided 88% of the total LCD TV panel shipments in China in the second quarter of 2010, with Taiwan-based makers outperforming their Korea competitors, according to WitsView. Read the full article at DigiTimes.

Panasonic Finally Buying the Rest of Sanyo.
In a deal that has been slowly percolating for years, Japanese electronics giant Panasonic has announced (PDF) it will make a tender offer for all outstanding shares of Sanyo common stock on August 23 at ¥138 per share. Panasonic acquired a controlling stake in Sanyo in late 2009; buying out the remaining common stock puts Sanyo solely in Panasonic’s hands. Read the full article at digitaltrends.

What’s the difference between an LED and LCD screen in a MacBook Pro?
Good question – but actually, the first thing we need to clear up is the idea that your MacBook or MacBook Pro has an LED screen and not an LCD screen. The LED refers to just the backlight portion of your screen, not the entire screen itself. There is a common misconception that the current model MacBook and MacBook Pro do not use LCD screens.  Read the article at 1080p.

Article originally appeared on Display Alliance (http://www.displayalliance.com/).
See website for complete article licensing information.