If you wake up every day and tell yourself that you need to build a customer base, then you have the wrong strategy in mind.
The Internet is a value delivery machine. People use the Internet to obtain valued entertainment, information, knowledge, services and products.
Search engines are mechanisms that measure the ability to deliver value. The more value that a webpage or website delivers, the higher it will rank on a search engine’s index.
Google (via AdWords) even measures the value of the advertisements it places. Ads that deliver less value (less click-throughs) cost more per click (to the advertiser) than competing ads that deliver greater value.
The mantra you have to hold in your head is: I need to deliver value. I need to deliver value. I need to deliver value. On the Internet…nothing else really matters.