FREE

Subscribe to the display technology news roundups. You can also post your own content in the open section.

Display Industry News Roundups
Delivered via email

Twitter
146-inch 3D 4K 4K2K 8K ACEP Amazon AMOLED AMS767KC04-1 Anti-reflective Apple Apple Watch AR AUO Automotive Automotive Displays Avionic Avionics Backlight Belkin Blue phase LCD Blue TADF Blue Wave Semiconductor Blue Wave Semiconductors BOE burn-in Buyer Capacitive touch CCFL CES CGS children China Circular LCD Clothing OLED CMI Corning CRT Curved CYNORA D33 Digital signage Display Dynamic Range E Ink EE Ink Eink Electrofluidic imaging Electronics Electrowetting End-of-life EOL notice E-paper Fingerprint sensor Flexable Flexible Flexible display Flexible OLED Flexi-LCD Force Touch Foxconn Foxconn Technology Group Gesture recognition Glossy displays Google Glass Gorilla Glass Graphene HannStar Haptography HD Head-mounted display Heads up display High End Panels HKC Holograph Hot Offer Huawei Human Machine Interface Hybrid IGZO In-cell touch Industrial display InFocus Infrared Innolux Interactive iPad iPhone iPhone X IPS ITO ITRI Japan Japan Display Jasper Display JBD JOLED Kindle large-size LCD LCD LCD iPhone LCD Prices LED LG LTPS Market Mate 20 Medical Meural Micro LED Microdisplay MicroLED Micro-LED Micro-LED TV microsoft Military Military displays Mini LED Monochromatic Multitouch Nano Cell Technology Nanowire Netgear News Roundup Nubia OFET OLED Organic Semiconductors Panasonic Paperwhite Patents PCAP Philips PHOLED Phone Photocentric Pixels Plasma Plastic Logic PlayNitride Plessey Polarizer POLED POS Screen Projected capacitive Projector QLED Quantum Dot Quantum dots Quantum Materials Corp Recycling Rugged display Samsung Sanan Optoelectronics Sapphire Seren Sharp SID SmartKen Smartwatch Solar Solar-Tectic Sony South Korea Stereoscopy Stocks Substrate Sunlight readable Tactile Taiwan Tariff TCL Technology TFT Tianma TN touch Touchscreen Trade War Transparent TV Ultra-High Resolution Ultrastable Films unbreakable undefined US Video wall Virtual Reality VR Vuzix Wearable XTPL
Monday
Jul182011

If print is dead, is digital signage the rightful heir?

It seems that digital media taking over from print a little more every day, so maybe we should explore if print really is dead, and if so what impact is digital signage having on its demise.

For the past number of years the term “print is dead” has been thrown around a lot in every area imaginable. However it must be a slow and painful death for the traditional medium as digital looks for world domination. As it stands static print and digital signage share many key areas such as internal communication, advertising, menu boards, exhibitions, retail and wayfinding. However, as digital signage becomes more affordable it is developing into a fairer fight between print and digital. In fact according to Survey Monkey the price of digital signage dropped by 14% between 2004 and 2010; making this exciting medium more affordable than ever.

Although there are some areas where print is still the preferred display method, such as large scale outdoor advertising, digital signage is beginning to command many other markets for its distinct advantages over static signage. As well as generally being brighter, more vibrant and more reusable than print, digital signage offers the advantages of sound and movement to content, helping to grab the attention of the desired audience. Along with these benefits digital signage is also easier for small business owners to create and update simple content achieving high levels of success without having high levels of expertise. Digital signage is also perfect for targeted content, from displaying specific up-to-the-minute news, sports or weather stories to displaying time or promotional defined content such as a lunch menu or an advert for an offer ending that day.

The transition from paper to screen was drastically halted by the global recession. However, according to POPAI digital signage is now the fastest growing advertising method in the world, including the internet. It is not just the signage industry that has been affected by the digital takeover, other areas like newspapers, books, photography, maps and TV are all going through or have been through a digital switch over of sorts.

As digital signage continues to offer more opportunities than printed displays sign makers, printers, graphics companies and sign retailers must grow with the digital age and find ways of capitalising on the vast potential of digital signage rather than pretending it doesn’t exist. Print can even compliment digital signage in applications such as retail designs for shop fronts car showrooms and fashion displays as well as exhibition stands.

Print is not dead, nor will it ever die, but some day soon it will be taken over by digital signage.

http://www.allsee-tech.com

PrintView Printer Friendly Version

EmailEmail Article to Friend