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Thursday
Jun172010

screen media news 6.17.2010

Five commuter buses branded and equipped with digital signage screens are cruising the streets of the Chicagoland area.
Gail Chiasson of Daily DOOH reports on the partnership between 7-Eleven and Zynga, and their new line of branded, media playing buses. With solutions provided by Titan,  7-Eleven has launched what is believed to be the first full-wrapped, digital bus kings in the U.S. to advertise the partnership and highlight their new cross-brand promotions. Digital Bus Kings were introduced to Chicago by Titan in 2008 and have been bringing static media to life via a 30” x 144” digital screen mounted on the curbside of each bus. Jörg Cieslok, executive vice-president and Chicago general manager of Titan, spearheaded the effort and was able to implement the campaign in just two months. Read the full article here.

Julliard School installs large LCD screens in the central lobby of their main campus. Simplicity was one of the main requirements in their search for a better digital signage control system: “It had to be easy to use, and attractive.” Rise Display's combination of high-end display hardware and web-based sign content management software — called Display Wire — fit the bill. In contrast to their confusion with the first consultant’s system, Mr. Giwa said, their experience with the Rise solution was much more rewarding. “Rise’s software was much easier to implement, and much easier to use. It’s a quality product.” Read the full case study here.

Shipments of touch screens set to rise 5,000% in 2010, driven by iPad and competitors soaring sales.
Joseph Tsai of DIGITIMES reports global shipments of touchscreen systems for slate-type devices are expected to rise to 8.9 million units in 2010, up from just 176,000 in 2009, according to iSuppli. Shipments then will rise by a factor of seven to reach 63.9 million units in 2013. Projected Capacitive Screens, introduced only in 2008, are leading the touch screen market, thanks in part to Apple embracing this technology in the iPad. Read the full article here.

Universities across the globe are embracing digital signage as the primary means to convey information across campus'
Utilizing 40" large format LCD monitors manufactured by NEC, Rise Display Solutions has created a digital signage solution for Creighton college. According to a case study done by Rise Display, "The content of Creighton’s new screens was custom designed to incorporate the school colors and logo, and features content-rich layouts that include a live stock ticker showing local Nebraska-based companies, late-breaking Reuters headline news, live CNBC television and even local weather conditions. The displays also show special announcements and greetings that are created and posted by the College for students, professors and staff members." The new displays are already a big hit with students and professors at the college. Read the full article here.

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