screen media news 6.8.2010

CashMe Kiosk: An interesting digital display application.
Utilizing a large, 19'' touch screen LED, CashMe Kiosks work like this: A first-time user inserts his driver’s license and basic personal information, a quick background check is run, and a personal identification number and debit card is issued. From then on, the user can cash either business or government checks, with the funds going on the debit card. Read the full article here.

Key to proper digital signage implementation: Ongoing education and assistance from your digital signage software salesperson.
David Weinfeld of The Preset Group, a high-level digital signage network consultant group, stresses the importance implementing a digital signage strategy and the value of the right content. All too often, once a sale is made, the software salesperson falls short of providing an education to the user. Without a proper educational foundation, says Weinfeld, digital signage networks are destined to fail. Read the full article here.

Building the digital signage experience makes a positive impact.
Robert Koolen, president of Scala, makes some interesting observations on an Aberdeen research study done on the digital signage industry. He mentions two things specifically: the first one that digital signage can and does have a significant and measurable impact on such things as customer loyalty and retention (+30%) and the perceived shopping experience and customer satisfaction (+46%) even at an early stage, as recent adopters have reported. But even bigger gains come with building experience with the medium and investing resources, as early adopters of the technology have found. Read Koolen's full article here.