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screen media news 8.23.2010

Digital Signage Market Poised to Skyrocket.
Well it appears that the 800-pound gorilla Google has set its sights set on the digital signage market. NewScientist.com broke the story earlier this month that the search-engine company has filed for a patent on a way to divvy up ads on a network of electronic signs. The ideas seems to be to give retailers and others a simple way to organize an advertising campaign to promote inventory on, for example, a digital signage network display or displays near their stores in a mall. Read the full article here.

ViewSonic Rolls Out Expanded Finch Club Program With New Features and Improved Incentives.
Award-Winning Reseller Program Provides Additional Revenue-Generating Opportunities and Support to Company's Channel Partners. ViewSonic® Corp., a leading global provider of computing, consumer electronics and communications solutions, today at XChange Americas announced enhancements to Finch Club, the company's program that rewards new and existing channel partners. Read the full press release here.

Can Digital Signage Support Customer Service?
For years there has been is a significant push behind digital signage as a solution for promoting products in retail settings. To be sure, a well-placed network of screens with refined content can generate an enormous response. But, its value extends much further. One of the largest challenges for all venue owners is to make certain customers are treated with professionalism and responsive support. It’s more difficult than it sounds. Anyone who has approached an employee in a retail environment with a simple question can attest to the slow deterioration of customer service. The good news is that digital signage can help. Read the full article here.

Cross the digital signage viewer chasm with QR & Bump.

Byron of RiseVision says, what I would do though is scan a QR code to learn more or take that message with me to digest later. Or better yet, the display could encourage me to bump it and as part of that bump make it really clear to me what will and won’t be shared, and either of these technologies could actually be used to get me further involved with the display and the message provider. The scan or the bump from the display could be my check in vehicle for the likes of FourSquare, Gowalla, Yelp and now Facebook Places or it could be as simple as posting on Facebook that I “Like This” or that I am here on Twitter. Read the full article here.

 

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