display alliance news 7.13.2010

First 82” outdoor LCD display launched by All-See Technologies.
Asif Khan of AllSee Technologies presents us with their remarkable 82” outdoor display. With the rise in digital advertising usage, there is great increase in adopting digital signage as an advertising medium. It has taken the advertising sector by storm, seeing this AllSee has strived to produce unique and ground breaking digital signage solutions. The display itself boasts features such as built in temperature control via an air-conditioning unit, Vandal proof and slide out display; it truly is a ground breaking technological advancement from its predecessors and any rivals. Read the full press release here, on DA.

China TV Market: 80% LCD TV
Jin Kim of DisplayBlog reports on China’s booming LCD market. According to China-based All View Consulting (AVC) via Digitimes, LCD TV sales in China from January to May accounted for 80.3% of total TV shipments. LCD TV shipments were 13.78 million units and worth CNY58.93 billion, about US$8.7 billion. China's total TV market was 17.16 million units and CNY66.91 billion in revenues. I wonder what 20% of China's TV market is composed of? Plasma? Rear projection? CRT? Something else? Read Jin’s full article here.

Integrating an interactive LCD advertising campaign with your business.
Justin of IndustrialLCD tells us of the benefits of integrating interactive LCD advertising with your business. Integrating touch screen digital signage monitors is basic and sparks interest within a highly captive consumer. This will allow them to select the most important and proper content where it matters the most: at the point-of-purchase. Think about a customer that arrives at the in-store point-of-purchase display and can choose what advertisiments and details they want to view about a particular product. Interactive LCD advertising screens build this openning for the consumer to get the most important details without fighting through the clutter of generic marketing. Read Justins full article here, on DA.

A Chinese delegation in Taipei secured 5.3 billion US dollars worth of contracts to buy flat screens this week.
The sales will amount to a rise of 56 percent from a year ago, when the island shipped 3.4 billion US dollars worth of flat panels -- used in the manufacture of televisions and monitors -- to the mainland due to a parts shortage. China had said its trade delegations to Taiwan last year spent 14 billion dollars, shielding the island from the full impact of the financial crisis. The pact, by far the most sweeping between the two sides, marks the culmination of President Ma Ying-jeou's Beijing-friendly policy, introduced after he assumed power in 2008. Read the full article here.

Chimei Innolux leading the pack of small and medium sized panel shipments in 2Q10.
Taiwan's top-four panel makers Chimei Innolux (CMI), AU Optronics (AUO), Chunghwa Picture Tubes (CPT) and HannStar Display shipped a total of 273.44 million small- to medium-size TFT-LCD panels in the second quarter of 2010 with CMI in leading position. Read further analysis here, at Digitimes.