Digital signage development

Technical Q&A with Guy Tonti from Unified Brand

www.unifiedbrand.com

DA: What is Unified Brand working on at the moment? Is there anything particular you are excited about?

Our goal for every sign is to increase the amount of time it is viewed.

Interesting and exciting content is something we do phenomenally well, but it has become the table stakes every sign owner and sign viewer expects. The ubiquity of both the internet and mobile devices means a sign owner or screen viewer can easily react to, and then potentially make changes to, the content being displayed.

This technology convergence is allowing for the most exciting area we are focused on is to allow for and encourage the customer to interact with the display. Our initial focus is for sign owners to allow for relevant and real-time content from their social media sites to be displayed so viewers will feel more connected.

The displaying of customer check-ins is the first step to grow the sense of community. A customer checking-in will let others know of their presence in a live manner, while also encouraging the use of social media interaction with the sign owner.

The next logical step is for displaying of moderated messaging in a system-to-system manner. This again has the dual purpose of growing the sign owner community and customer experience at that establishment.

Another development is for sign owners to interactively change the sign messaging based on customer input. An auto dealership showroom can change the displayed content to feature a specific model that provides more information to help the customer in their buying decision. This will also build on the above mentioned alternative learning signage can provide, providing for a more balanced communication experience.

Though mobility and the internet have received many of the headlines recently, these are ultimately the change agents for how digital signage is used to communicate at the point of action. Unified Brand is very fortunate to be at the vortex of a great technical and social revolution resulting from this, and is continuing to leverage digital signage to make our customers’ businesses grow.

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