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« Digital signage development | Main | Digital signage customer experience »
Monday
Nov262012

Digital signage display hardware

Technical Q&A with Guy Tonti from Unified Brand

www.unifiedbrand.com

DA: What are the most important considerations when choosing the actual displays for digital signage? Does it depend on content?

Content is always key, but too often the digital signage customer's most important consideration moves to cost of the display.

The effect of changes in display technologies means customers continually see prices drop and the content on the displays looking better. What is hard to quantify at the time of purchase is the difference in commercial and consumer grade displays.

A signage customer seeing new commercial and consumer displays often cannot see a notable difference. What needs to be considered is those displays effect on the viewer of the content over time.

The consumer displays do not have the same quality of components to withstand continual playing. They become adversely affected by degradation in components and screen “burn-in” that makes content be much less appealing. The worst case is component failure causing a display shutdown, resulting in a blank screen and a replacement being required. Both of these decrease the viewer experience with digital signage and reflect negatively on the digital sign owner company.

The use of commercial displays means the content continues over time to look sharp and appealing to the viewer, as well the display reliability allowing for less total cost of ownership.


For more Q&A visit the interviews section.

Email jason@displayalliance.com to promote your expertise and be interviewed.


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