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Thursday
Jun172010

screen media news 6.17.2010

Five commuter buses branded and equipped with digital signage screens are cruising the streets of the Chicagoland area.
Gail Chiasson of Daily DOOH reports on the partnership between 7-Eleven and Zynga, and their new line of branded, media playing buses. With solutions provided by Titan,  7-Eleven has launched what is believed to be the first full-wrapped, digital bus kings in the U.S. to advertise the partnership and highlight their new cross-brand promotions. Digital Bus Kings were introduced to Chicago by Titan in 2008 and have been bringing static media to life via a 30” x 144” digital screen mounted on the curbside of each bus. Jörg Cieslok, executive vice-president and Chicago general manager of Titan, spearheaded the effort and was able to implement the campaign in just two months. Read the full article here.

Julliard School installs large LCD screens in the central lobby of their main campus. Simplicity was one of the main requirements in their search for a better digital signage control system: “It had to be easy to use, and attractive.” Rise Display's combination of high-end display hardware and web-based sign content management software — called Display Wire — fit the bill. In contrast to their confusion with the first consultant’s system, Mr. Giwa said, their experience with the Rise solution was much more rewarding. “Rise’s software was much easier to implement, and much easier to use. It’s a quality product.” Read the full case study here.

Shipments of touch screens set to rise 5,000% in 2010, driven by iPad and competitors soaring sales.
Joseph Tsai of DIGITIMES reports global shipments of touchscreen systems for slate-type devices are expected to rise to 8.9 million units in 2010, up from just 176,000 in 2009, according to iSuppli. Shipments then will rise by a factor of seven to reach 63.9 million units in 2013. Projected Capacitive Screens, introduced only in 2008, are leading the touch screen market, thanks in part to Apple embracing this technology in the iPad. Read the full article here.

Universities across the globe are embracing digital signage as the primary means to convey information across campus'
Utilizing 40" large format LCD monitors manufactured by NEC, Rise Display Solutions has created a digital signage solution for Creighton college. According to a case study done by Rise Display, "The content of Creighton’s new screens was custom designed to incorporate the school colors and logo, and features content-rich layouts that include a live stock ticker showing local Nebraska-based companies, late-breaking Reuters headline news, live CNBC television and even local weather conditions. The displays also show special announcements and greetings that are created and posted by the College for students, professors and staff members." The new displays are already a big hit with students and professors at the college. Read the full article here.

Tuesday
Jun152010

Digital Posters and LCD Advertising Displays: What Are The Differences?

Many people are confused with the solutions on offer when used for indoor digital signage, however we will look at both to highlight the pros and cons of each solution so that you can decide which is best for your use.

Digital Poster.
The most cost effective solutions are the digital posters, and these are a commercial grade LCD screen with a media player that is built in to the screen.

With being the entry level digital signage solution they do have drawbacks, the main one is that any content has to be updated manually, by either replacing the memory card with a new memory card with new content on it or through a flash drive that is inserted in to the USB port on the media player – not ideal if you have several digital posters over several sites in different towns and cities.

LCD Advertising displays.

These are normally free standing and are similar to the digital poster, however there is an option to make these displays wireless so that you do not have to go to each location to update the content.  These can be linked to a wireless provider such as 3G and you can then log in to the media player remotely and update content through the WIFI connection.

Both solutions have the facility to set the units to power on at a preset time and power off when the building is empty, reducing power consumption and offering a more power efficient digital signage solution.

They also have the facility to have scrolling text in different heights, and can scroll in different directions.

Hopefully, this has given you some insight in to the products that are available for indoor digital signage that will not leave you feeling as if you have been mugged.

LCD Enclosure Global are a leading manufacturer of outdoor digital signage protective cases, their range of LCD enclosures are supplied throughout the world to outdoor digital signage integrators. They are also a reseller for various indoor digital signage solutions.

Monday
Jun142010

screen media news 6.14.2010

15 station digital menu board launched in Toronto, developed by Mirada Media and Silverware POS.  The boards are powered by a system born of the integration partnership between Mirada Media, a digital signage software developer and integrator, and SilverWare POS, a developer of front-of-house  and back-office solutions for the hospitality industry. The combined solution allows restaurant managers at Richtree to modify items that appear on the menu boards using the same interface that manages order entry and inventory. Full article here.

Advice for out door digital signage: 6 must read tips.  From understanding the need for commercial grade screens and proper LCD enclosures in an outdoor digital signage solution to securing your wireless network, these 6 tips give us some valuable insight on properly executing outdoor digital signage. Full article here.

How can GPS be integrated with digital signage?  The simple answer is that it can be used to trigger information. Here’s a typical example of how it can be used: you’re in a tour bus, a large LCD Screen in located at the front of the bus. The bus drives past the Sydney Opera house, the digital signage system detects the current location of the bus and triggers information about the Opera House. The bus then drives over the Sydney Harbour bridge and this triggers historical information about how the bridge was built. Full article here.

Return on investment with your digital signage device.  There are so many ways, opportunities and purposes to make and save capital expenditure and income in the world of Digital Signage.  Numerous research campaigns have proved Advertising = Revenue, so using this in appropriate locations, for example, a retail point of sale (POP) or in a hotel lobby, promoting a product or service.  This shows the world of digital on-screen messaging has a valid and profitable position in the workplace. Full article here.

Thursday
Jun102010

screen media news 6.10.2010

3M's 18.5" monitor powered and driven entirely by USB 3.0
According to some skeptics of the technology, there are some drawbacks to trying to power an HD device from a USB port. This is an interesting concept, although the power needed to run even the energy efficent LED TV's is more than USB can currently handle. Some feedback from crunchgears post on this product yielded an interesting idea. Perhaps this techonology will cause manufacturers to produce higher energy-efficent devices in the future. Full article here.

Muzak launches a new, affordable digital signage product: Encompass DS.
Combings the services of BrightSign and Scala, Muzak has launched a digital signage product they say the industry has been waiting for. Encompass DS delivers quality and performance with full HD video and premium-quality images, all without the complexity of a PC-based solution. With no moving parts, the controller is also more reliable, more affordable and offers a lower operating cost. The hardware for the Encompass DS weighs just 20 ounces and measures a mere 6.6”(w) x 5.9”(h) x 1.2”(d), making it easy to ship and small enough to deploy virtually anywhere. Full article here.

VBrick Digital Signage solutions offering video streaming and digital signage in one fully integrated solution.

Historically, organizations have deployed separate streaming and digital signage solutions with no ability to integrate the two technologies. VBrick Systems has ushered in a new era of advanced enterprise workflow with the integration and extension of these critical collaborative technologies. Through the centralized management and distribution of the streaming and digital signage content, the cost of deploying digital signage is decreased by up to 75 percent. Full article here.

LG Electronics turnkey digital signage solution (LG SignNet) designed specifically for small and medium sized business'.
Under a 3 year agreement at $179.00 a month, consumer's will have access to hardware, software, news feeds from CNN, and a dozen starter templates. The deal includes a broad offer of content from CNN, and end users can select any or all the categories to display at that one rate. LG SignNet will be available by the end of summer, 2010. Read the full article here.

Tuesday
Jun082010

screen media news 6.8.2010

CashMe Kiosk: An interesting digital display application.
Utilizing a large, 19'' touch screen LED, CashMe Kiosks work like this: A first-time user inserts his driver’s license and basic personal information, a quick background check is run, and a personal identification number and debit card is issued. From then on, the user can cash either business or government checks, with the funds going on the debit card. Read the full article here.

Key to proper digital signage implementation: Ongoing education and assistance from your digital signage software salesperson.

David Weinfeld of The Preset Group, a high-level digital signage network consultant group, stresses the importance implementing a digital signage strategy and the value of the right content. All too often, once a sale is made, the software salesperson falls short of providing an education to the user. Without a proper educational foundation, says Weinfeld, digital signage networks are destined to fail. Read the full article here.

Building the digital signage experience makes a positive impact.

Robert Koolen, president of Scala, makes some interesting observations on an Aberdeen research study done on the digital signage industry. He mentions two things specifically: the first one that digital signage can and does have a significant and measurable impact on such things as customer loyalty and retention (+30%) and the perceived shopping experience and customer satisfaction (+46%) even at an early stage, as recent adopters have reported. But even bigger gains come with building experience with the medium and investing resources, as early adopters of the technology have found. Read Koolen's full article here.

Monday
Jun072010

Video of Sharp's "i3 Wall"

Sharp's new LCD display PN-V601 or “i3 Wall” (information, intelligent, imaging), made up of 30 60" LCD's featuring the worlds thinnest bezel separation, according to Sharp. Full article here.

Monday
Jun072010

screen media news 6.7.2010

Permanent video art screens ready for content at LAX.
The video artworks can be viewed at two venues within the Arrivals Lobby. One is a linear strip of video monitors consisting of 29 back-to-back, 46-inch LCD screens for a total of 58 screens suspended from the ceiling, configured in a serpentine shape with an overall length of 90 feet. The other is a media wall composed of 25 46-inch screens in a 5-screen-by-5-screen matrix. Full story here.

The outdoor digital signage market is growing rapidly. Last year the outdoor sector was worth $3.5 billion which is double what the industry sector was worth the year before, and it is expected to expand. The growth may be attributed to a few different factors such as high brightness-energy efficient LCD's, outdoor LCD enclosures, and easier integration of media players. Full article here.

Runco announcing two new weatherproof Climate Portfolio high-definition LCD televisions. The 42-inch Climate Portfolio CP-42HD and 52-inch Climate Portfolio CP-52HD feature full 1080p widescreen displays in an enclosure designed to stand up to the elements, including reflection-rejection glass for easy outdoor viewing. Full story here.

DW Green Company and EnQii have announced a partnership in launching GreenTV, a self-contained digital signage system that delivers targeted messaging to customers of grocery chains across North America. Full story here.

CyberResearch Inc. launching its CyRAQ 1000 sunlight-readable outdoor digital display at InfoComm this week.  The new CyRAQ 1000 series of 23″, 32″, and 40″ pylon-mounted digital signage displays are built with vandal-resistant stainless-steel enclosures. They meet the need for a reliable cost-effective LCD display for use in all-weather outdoor video, as drive-thru menu boards, for wayfinding, and other signage applications. Full article here.

Friday
Jun042010

screen media news 6.4.2010

A well executed retail digital screen installation: Jump.CA. Read the full article here.

Rise Display Systems improves communication at Metropolitan Community College through digital display.

Leading high-tech institute Villanova reaping the benefit of large LCD digital display screens across the campus. Distributing information via digital signage enables the University to limit paper postings and is intended to cut down on the volume of emails sent to the Villanova community. In addition to displaying information about campus events, schedules, and emergency notifications, Villanova also sells advertising to local merchants that accept the school’s Wildcard debit card.

Low cost, fast turn-around times and increased sales are the key benefits of digital billboard advertising in small towns across America. LOOK Advertising turned on its first three digital billboards without pre-selling or pre-announcing them, and by the end of September the boards were 120 percent of pro forma, with a waiting list.

365 19" built in water cooler LCD displays ("Tenq") generating non-profit contributions in Dutch elementary schools.

 

 

 

 

 

 

 

 

 

Agency59 wins 4-week digital screen campaign in competition between Toronto's top ad agencies.

Thursday
Jun032010

Evoluce ITSO sensing technology

ITSO (Integrated Through Screen Optics) Sensing Technology developed by Evoluce on their 47" HD LCD. Full story here.

Thursday
Jun032010

D.A. News 6.3.2010

Digital signage connecting students and faculty in universities across America.
A Pennsylvania university has installed digital signage that allows departments to distribute custom content to nearby screens. West Chester University (WCU) has also integrated its emergency alert and campus text notification systems into the network's software platform, allowing alerts to override content on all screens in case of emergencies. The network currently includes 22 displays in 13 campus locations, and the project continues to expand. Scala's software is also in use at Utah Valley University in Orem and the University of Florida in Gainesville, among other institutions. Full article here.

10 Ways Digital Signage could benefit your business.
Richard N Williams of Armagard gives us some insight into the importance of digital signage in the business place today. From creating additional revenue by charging advertisers to display on your digital signage to increasing customer impulse at the point of sale, these 10 points are well worth the read.

Digital menu boards interfacing with point of sale systems.
NRA-2010- Jennifer Litz of www.digitalsignagetoday.com speaks with the director of products and training in North America for Micros. Pincelli reiterates the importance of a digitally suave POS company. Micros is staying cutting edge by realizing the benefit of order confirmation screens, paying with a mobile phone application, updating information from a centralized location and the interfacing of digital menu boards with their POS systems through their Simphony software. Micros is using NEC 40" and 42" frame less LED monitors in their digital menu board application. Watch the video and read the full article here.

Ad-funded signage network to be deployed on 4000 buses in Mumbai within 2 years.
Dubbed Visual Interactive Transit Entertainment System, its network features content including live news, horoscopes, Bollywood gossip, trivia, and cooking tips as well as bus information and ads. Complementary material can be downloaded to passengers’ mobile phones via Bluetooth. Full article here.

Thursday
Jun032010

Provocative use of digital billboard to curb aggression in Netherlands.

A digital billboard equipped with a video camera display will broadcast live video of the public in Amsterdam and Rotterdam. Edvertise developed this solution to "highlight the issues surrounding public apathy to violence against paramedics and other public service employees." Full article here.

Wednesday
Jun022010

D.A. News 6.2.2010

Caltron Industries, announced today the release of its new FBT-1042O line of  affordable LED backlight open-frame monitors for digital signage.
The LBT-1042O LED monitors provide users with maximum functionality thanks to numerous inputs (DVI, composite video, S-Video, BNC), along with serial/USB touch interfaces. Today’s flat-panel LED technology gives solution providers and integrators a wider range of choices while offering cost and energy-efficiency. The LBT-1042O LED monitors are available immediately for standalone or OEM usage. Full article here.

Click to read more ...

Friday
May282010

D.A. News 5.28.2010

Samsung Electronics announced Monday it plans to invest 26 trillion won (USD 22.53) in manufacturing facilities and research & development (R&D) this year. Full article here.

Research recently commissioned by Amscreen and Digicom to understand patient receptivity and responsiveness to the Amscreen digital screens in the Healthcare environment has proved that these screens and their content form a noticeable and much-appreciated part of the surgery visit experience. Full article here


In 2009, Riverside Worldwide and Riverside Canada retained the Woah!! Media Group to design and develop a digital billboard powered viral sales lead generation system
—that would create online, mobile & offline buzz for the Toronto & Montreal stops of the Zinedine Zidane Friendship Tour. Full article here.

Taiwan-based HannStar Display and Sintek have jointly gained orders for touch panel orders for Hanwang Technology's recently launched Hanvon brand 10.1-inch tablet PCs, the TouchPad B10 and B20, according to market sources.
Full article here.

The board of directors of AU Optronics (AUO) on May 27, 2010 approved plans to jointly set up a high-efficiency solar cell plant in Malaysia with US-based Sunpower.
Full article here.

Noventri will be showcasing a green technology used for digital signage, digital reader boards for hotels and digital menu boards for restaurants at the Go Green Energy Conference hosted by Congressman Roscoe Bartlett. Noventri plans to demonstrate how the SF-100e digital signage player player can benefit local businesses and our environment. The SF-100e is a digital signage player designed specifically with the green aspect in mind. Besides its miniscule use of electricity, the product saves energy in the sense that it is manufactured locally, therefore eliminating the excessive use of fossil fuels for shipping. Full article here.

Friday
May282010

Giant LED video scoreboards at Gillete and M&T Stadium

Giant LED video scoreboards may be coming soon to a stadium near you. Daktronics Inc., a leading designer and manufacturer of electronic scoreboards, programmable display systems, and large screen video displays using light emitting diode (LED) technology has begun installation of two, large-scale, high-definition LED video scoreboards at Gillette Stadium. Daktronics has similarly implemented large-scale LED scoreboards in numerous professional and college athletic facilities across the country, such as Gillete Stadium shown above. Full article here.

Thursday
May272010

iPad Teardown Video

Milliamp gives us an insider's view of an iPad teardown, showing the reverse engineering of Apple's new iPad product.

Thursday
May272010

Merel Technologies Launches Cool Touch Surface Tables

Merel Technologies was founded in June of 2009 and is a provider of interactive multi-touch tables called the mTouch. The mTouch is a fully interactive multi-touch table which allows multiple users to simultaneously interact with virtual objects using their fingers through gesture recognition. The interactive tables are self-contained units that combines unique hardware and software technology. Merel Technologies focuses on innovation, customer satisfaction, affordability and quality. The mTouch is designed to take the place of a traditional coffee table or walk-up kiosk and provide businesses with a innovative and creative way to showcase or market their companies’ products or services.

Thursday
May272010

D.A. News 5.27.2010

ASI recently announced that it has created an extensive offering of turnkey digital signage solutions to address the market’s interest for easy-to-use digital signs. Full article here.

LG is partnering with fashion retailer Topshop to supply a range of commercial display screens to support the retailer’s latest high profile launch — the Kate Moss Summer ’10 collection. LG says its continued investment in the latest digital signage technologies is driven by the belief in its importance to the future of retail. Full article here.

Minneapolis-based Rear Window Media is pioneering a new kind of digital signage placement
, and the company’s name says it all. Rear Window Media is deploying digital signs in the rear windows of cars in Minnesota and Texas, and is looking to move into other markets as soon as possible. "We are tying to market it as a safe alternative to digital billboards, because it encourages drivers to keep their eyes on the road." Full article here.

French network operator Futuramedia experienced a 40% increase in turnover on its pharmacy network in 2009. Mr Taieb, CEO of Futuramedia told us “Our media, close to brands and products in retail outlets, is the last point of contact before the act of purchase. There is no waste, and the impact on the consumer, ready to buy, is maximum. ‘Sell-Out’ Reports made both by merchandisers and by the IMS Institute clearly demonstrate and average increase in sales of between 20% – 30%”. Full article here.

Taiwan-based optical glass processing service provider G-Tech Optoelectronics (GTOC), a member of the Foxconn (Hon Hai) Group, plans to establish a 6G production line and expects to finish installing equipment by the third quarter and start mass production in the fourth, according to company chairman Tony Chung. The company expects to enter large-size panel businesses such as cutting, coating and reinforcement, at the 6G plant, said G-Tech, adding that large-size products should bring more contributions to its revenues helping to boost profits. Full article here.

The cost of LEDs used as light sources in pico projectors is expected to drop by 10% in the second half of 2010, and Taiwan-based LED players expect to enter the supply chain for built-in pico projectors for handsets, according to market sources. Full article here.

Chinese digital out-of-home giant Focus Media Holding beat analysts’ expectations in the first quarter thanks to rocketing ad sales on its LCD screen network.
Revenue from advertising on the LCD screens was up 46 percent compared with the same period a year earlier – recovering better even than Focus’s Internet advertising business, where revenue grew 32 percent. Full article here.

Wednesday
May262010

DA News 5.25.10

Through a program called TENQ ('tank"), water coolers featuring built-in display screens are available to secondary and vocational schools across Europe.

Subway is looking for a solution where they can attract more customers to their site and show time-sensitive promotional material. Ben Mapstone IT Manager at Subway mentioned, "When we heard all the sign content was managed online and was delivered over the Internet we had to see how this worked, We arranged an introduction and demo of the system and were amazed at how easy it was to configure, use and manage”.

Vasco Travel has included digital signage as part of its new turn-key franchise package. Branded as Vasco TV, the network has several roles: to feature a variety of videos and images to attract shoppers to the agency; inform them of the latest vacation deals; promote Vasco’s participation in the HBC Prime Points loyalty program and Deferred Payment Plans; and display advertising from preferred suppliers. Dynamic content, such as vacation hot-spot weather feeds, is also being shown to entice shoppers into booking the vacation of their dreams. Read the full article here.

Shipments of large-size LCD panels with LED backlights are forecast to reach 276.7 million units in 2010, up 134.9% from 117.8 million in 2009. Usage of LED backlighting is soaring due to its substantial advantages compared to the older CCFL technology, including slimmer design, reduced weight, lower power consumption and mercury-free attributes for a greener, more environmentally friendly solution. Read the full article here.

Launch of new LED-backlit models and replacement demand are expected to boost LCD TV sales in the second half of 2010, and vendors and channels will step up promoting 42-inch sets, prices of which will drop, the sources noted. Full article here.

The government of Brazil and the Brazilian Development Bank (BNDES) have identified display technology as a key component of their plan to encourage high tech investment and manufacturing. Full article here.

Thursday
Apr292010

Some Thoughts On The iPad Widget Business

TechCrunch reported today that Scala has funded ($2M) Thinking Screen Media to build out and promote their FrameChannel (widget) service for the iPad.  Press releases usually tell you just enough information to get the marketplace thinking, and Scala’s release wasn’t any different.  Here’s a quote:

FrameChannel intelligently streams the timeliest content from the selected channels, so users can always view the very latest information as they move through their homes.

Instead of reading between the lines and attempting to divine what’s coming next, I am going to attempt to fill in some of the gaps in the marketplace that services like FrameChannel could fill.

First, start with the off perspective that the iPad is a $499+ fully integrated, personal digital signage unit that does other computing things as well.  Second, calculate the distinction between a website, an application, and a channel - all optimized for a slick wireless, handheld device that has a pixel resolution of 768 by 1024.  If there is a distinction between a website, an app, and a channel, Thinking Screen Media has to educate us.

Click to read more ...

Wednesday
Mar102010

I need to build a customer base. I need to build a customer base. I need to build a customer base.

If you wake up every day and tell yourself that you need to build a customer base, then you have the wrong strategy in mind.

The Internet is a value delivery machine.  People use the Internet to obtain valued entertainment, information, knowledge, services and products.

Search engines are mechanisms that measure the ability to deliver value.  The more value that a webpage or website delivers, the higher it will rank on a search engine’s index.

Google (via AdWords) even measures the value of the advertisements it places.  Ads that deliver less value (less click-throughs) cost more per click (to the advertiser) than competing ads that deliver greater value.

The mantra you have to hold in your head is:  I need to deliver value.  I need to deliver value.  I need to deliver value.  On the Internet…nothing else really matters.

about Bruce Warila